Aterian Launches Eco-Friendly Squatty Potty Wipes in U.S.

Author: Caleb Price Updated: 09-03-2025 08:33 AM

Aterian Introduces Squatty Potty Flushable Wipes

Aterian, Inc. (Nasdaq: ATER), a prominent name in consumer products, is making waves with its latest release—Squatty Potty Flushable Wipes. These new wipes signify the company's ambitious venture into the consumables market, promising a fresh experience for consumers concerned with personal hygiene and environmental impact.

Key Features of Squatty Potty Wipes

Crafted from 100% plant-based fibers, Squatty Potty wipes offer an eco-friendly solution for everyday needs. They are designed to be pH balanced and are free from alcohol, making them suitable even for those with sensitive or eczema-prone skin. By ensuring a cruelty-free product, Aterian guarantees no animal testing was undertaken in the production of these wipes.

Eco-Conscious Design

Among the outstanding features, the wipes are flushable and septic safe when used according to the provided instructions. This design aligns with the growing consumer demand for products that are both effective and environmentally responsible.

Travel-Friendly Convenience

For those on the go, Aterian also offers an On-The-Go travel pouch that easily fits into purses, gym bags, or car glove compartments. This ensures you can carry your hygiene essentials wherever life takes you.

Available Options and Pricing

Consumers can purchase Squatty Potty wipes in bundles of either 3 or 6 packs, available in quantities of 18 or 50 wipes per pack. With a modest MSRP starting at just $9.99, these wipes are both a practical and affordable option for families seeking reliable hygiene products.

Statements from Leadership

Arturo Rodriguez, Chief Executive Officer of Aterian, emphasized the strategic importance of this launch, stating, "The introduction of these wipes is a significant step in expanding our footprint in the consumables market, which will contribute more substantially to our growth strategies going forward. We believe this product will foster lifelong loyalty among our customers due to its quality and convenience.”

Future Plans and Expansion

Looking ahead, Rodriguez indicated that Aterian aims to broaden its market presence in 2025, particularly within health and beauty sectors under its Healing Solutions brand. With this expansion, the company is set to build upon the incredible brand equity it has established with its existing product lineup.

About Aterian, Inc.

Aterian, Inc. is a dynamic consumer products company specializing in the development and acquisition of leading e-commerce brands across various categories, including kitchen appliances, health, wellness, and air quality devices. Their products are available on major online platforms like Amazon, Walmart, and Target, in addition to their own direct-to-consumer website.

The company boasts a diverse portfolio of brands, including Mueller Living, PurSteam, hOmeLabs, Squatty Potty, Healing Solutions, and Photo Paper Direct, reflecting their commitment to quality and consumer satisfaction in the ever-evolving marketplace.

Frequently Asked Questions

What are Squatty Potty wipes made of?

Squatty Potty wipes are made from 100% plant-based fibers, ensuring an eco-friendly product that is also hypoallergenic.

Are the wipes safe for sensitive skin?

Yes, they are pH balanced and free from alcohol, making them safe for sensitive and eczema-prone skin.

How are the wipes packaged?

They are available in 3 or 6 packs, containing either 18 or 50 wipes per pack for convenience.

Where can I purchase Squatty Potty wipes?

These wipes can be purchased on Amazon and through the Squatty Potty website.

What other products does Aterian offer?

Aterian offers a variety of consumer products across multiple categories including home appliances and health solutions.

About The Author

Hey there I'm Caleb Price, a writer and financial specialist who loves to assist others in understanding the financial world. Having years of practical experience and a solid background in finance, my area of expertise is converting difficult financial ideas into useful, doable insights for my blog and publications. My goal with my writing is to give readers the information and assurance they need to successfully negotiate their financial journeys.

My ability to interact with a wide range of people—from novices starting their investing journey to seasoned investors looking for new approaches—has come from contributing to several financial blogs. Making money approachable and understandable is my goal; this will enable you to make wise choices and realize your financial objectives. We appreciate you coming along on this path to success and financial empowerment on Investors Hangout.

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