ArcSpan Technologies Partners with Major Publishers for Growth

ArcSpan Technologies Partners with Leading Publishers

ArcSpan Technologies, a recognized leader in AI-powered audience monetization solutions for global publishers, is thrilled to announce new partnerships with prominent publishers like A360, Sundial Media Group, USNews, and MediaCorp. These influential entities have chosen to implement ArcSpan's Audience Monetization Suite (AMS) to enhance their strategies for utilizing first-party data, significantly driving their advertising revenue.

Optimizing First-Party Data Strategies

After a comprehensive review of available industry solutions, ArcSpan's AMS emerged as the preferred choice due to its seamless implementation process, powerful automation capabilities, and innovative tools that facilitate activation of both endemic and non-endemic audience segments. The platform’s cutting-edge reporting features offer critical insights at the audience and campaign levels, empowering publishers to discover, secure, and refine targeted advertising opportunities with a degree of control and transparency previously unattainable.

Sundial Media Group Embraces AMS for Tailored Solutions

Sundial Media Group, which oversees renowned brands such as ESSENCE, Refinery29, Girls United, and AFROPUNK, selected the ArcSpan AMS due to its ability to develop customized first-party audience data taxonomies that align meticulously with each brand's distinctive content and audience demographics. Kirk McDonald, CEO of Sundial Media Group, highlighted that "to secure targeted, tailored advertising opportunities for our premium brands, we must be agile and responsive. ArcSpan's AMS platform, coupled with their expert support, provides the advanced tools and monetization workflows our revenue teams need to thrive in today's dynamic advertising landscape."

Innovative Solutions Addressing Industry Demands

In the ever-evolving media landscape, brands and agencies are increasingly demanding high-quality audience signals—whether contextual, attention-based, behavioral, or identity-driven. ArcSpan's proprietary data-processing engine, along with seamlessly integrated platform partners, enables publishers to achieve unparalleled levels of addressability, accuracy, and scalability for their audience data strategies.

Highlighting the Advantages of AMS

The key highlights of ArcSpan's Audience Monetization Suite include:

• AI-driven audience data suite enhances accuracy and monetization efficiency.
• Streamlined implementation and user-friendly workflows facilitate quicker returns on investment.
• Real-time dashboards for audience and campaign level insights drive performance optimization.

Chris Guenther, COO of ArcSpan, stated, "As advertisers seek more sophisticated methods to engage high-value audiences, publishers must deliver the most precise and scalable solutions. ArcSpan's AMS empowers publishers to achieve this, establishing a new benchmark for data accuracy, audience activation, and monetization."

Expanding Global Presence of ArcSpan

With new partnerships across regions such as North America, EMEA, and APAC, ArcSpan continues its commitment to transforming the global publishing ecosystem. By enabling publishers to extract maximum value from their first-party data and improve audience addressability, ArcSpan's solutions address the increasing complexities present in today’s media and advertising settings.

About ArcSpan Technologies

ArcSpan Technologies is renowned as a premier audience monetization company dedicated to assisting publishers in unlocking the full revenue capabilities of their first-party data. With cutting-edge AI at its core, ArcSpan's Audience Monetization Suite (AMS) provides an all-encompassing set of data management, activation, and reporting solutions that empower publishers to achieve exceptional sales results.

Founded by digital industry experts from various esteemed organizations, ArcSpan is passionate about consumer data privacy and advances transparency within the industry. The company operates from its headquarters in New York City and has an office in London, focusing on helping publishers navigate the rapidly changing digital marketplace.

Frequently Asked Questions

What is ArcSpan Technologies known for?

ArcSpan Technologies is recognized for its innovative AI-powered audience monetization solutions designed to enhance revenue opportunities for publishers.

Who are the new partners of ArcSpan?

ArcSpan has recently partnered with A360, Sundial Media Group, USNews, and MediaCorp to implement its Audience Monetization Suite.

What are the benefits of using ArcSpan's AMS?

The AMS offers robust automation capabilities, advanced reporting features, and the ability to activate endemic and non-endemic audience segments effectively.

How does ArcSpan support its partners?

ArcSpan provides expert support and custom solutions tailored to the unique requirements of each publisher, enhancing their advertising strategies.

Where is ArcSpan Technologies based?

ArcSpan Technologies is headquartered in New York City, with an additional office in London, extending its global presence in the publishing sector.

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