Apranga Group's Retail Performance Report for February 2025
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Apranga Group's Retail Turnover Overview for February 2025
In February 2025, Apranga Group reported a retail turnover of EUR 21.0 million, reflecting a 4.0% decline from the same month last year. This decrease can be attributed to a shorter February and disappointing sales for their spring collection, primarily due to unusually cold weather affecting customer shopping habits.
Comparative Performance: January-February 2025
Looking at the broader picture, the total retail turnover for Apranga Group in January and February 2025 reached EUR 46.9 million, marking a 2.0% increase year-on-year. The month-to-month dynamics reveal trends that are crucial for understanding customer behavior and market conditions.
Geographical Performance Analysis
In terms of regional sales performance, the results were mixed across the Baltic states. Lithuania saw a robust increase of 2.7%, while Latvia followed closely with a rise of 2.8%. However, Estonia experienced a downturn, with a 2.6% decrease in retail turnover year-on-year. These differing trends highlight how various markets can respond differently under the same economic climate.
Store Operations and Growth
Currently, Apranga Group continues to expand its footprint in the retail market with 169 stores spread across the Baltic region: 102 in Lithuania, 43 in Latvia, and 24 in Estonia. The total retail space operated by Apranga has grown by 1.2% compared to last year, totaling an impressive area of 91.6 thousand square meters. This expansion is vital for meeting customer demands and enhancing brand visibility.
Leadership and Contact Information
Rimantas Perveneckas, the General Manager of Apranga Group, is committed to navigating these challenges and ensuring continued service to customers across the region. For inquiries, he can be reached at +370 5 2390801. This personal touch in customer service is part of what makes Apranga Group a trusted name in retail.
Frequently Asked Questions
What was Apranga Group's retail turnover in February 2025?
Apranga Group's retail turnover amounted to EUR 21.0 million in February 2025.
How did the February 2025 turnover compare to February 2024?
The turnover decreased by 4.0% compared to February 2024.
What contributed to the decline in sales for February 2025?
The decline was influenced by a shorter February and poor sales of the spring collection due to colder weather.
What were the sales trends in January-February 2025?
For January-February 2025, the total retail turnover increased by 2.0% year-on-year.
How many stores does Apranga Group operate?
Apranga Group operates a total of 169 stores across the Baltic states.
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