American Advertising Federation Honors 2024 Mosaic Award Winners
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American Advertising Federation Unveils 2024 Mosaic Award Winners
In an exciting announcement, the American Advertising Federation is proud to reveal the honorees for the 2024 Mosaic Awards, a distinguished event celebrating achievements in diversity, equity, and inclusion in the advertising sphere. The awards ceremony is set to occur in a vibrant atmosphere, showcasing the work of companies, agencies, and trailblazers in multicultural advertising. Hosted by the charismatic Crissle West, renowned podcast host and cultural commentator, this year’s event promises to honor significant contributions.
Introduction of New Award Categories
This year’s ceremony will introduce two groundbreaking award categories aimed at further highlighting the industry's commitment to diversity. The Agency of the Year award will spotlight a majority-minority owned agency excelling in fostering inclusive environments, with Walton Isaacson being recognized as the inaugural honoree. Additionally, the newly established Mosaic Center Guardian Award will honor an individual whose advocacy has significantly bolstered the Mosaic Center's mission. This first award will be given to Jeff Marshall, Principal of Marshall Media, acknowledging his exceptional support and leadership in promoting diversity.
A Voice for Change
Candace D. Queen, Executive Vice President of the AAF’s Mosaic Center, expressed enthusiasm over the new categories, emphasizing the importance of recognizing impactful contributions in the advertising landscape. “The introduction of these awards reflects our industry's evolution and the persistent need to honor those making a notable difference,” Queen stated. With anticipation building, having Crissle West as host is expected to infuse the event with her unique perspective and voice.
A New Era of Judging
This year's Mosaic Awards also marks the introduction of a jury president in the judging process. Kai Weidie, SVP of Diversity, Equity & Inclusion at dentsu, undertakes this inaugural role, bringing leadership and insight to the judging panel composed of top talents from key agencies and brands. Queen highlighted the significance of this change, stating, “The jury president is essential for maintaining judging integrity, ensuring each entry is evaluated with a consistent and rigorous lens,” as they focused on not only creativity but cultural impact.
Celebrating Outstanding Campaigns and Individual Excellence
The 2024 Mosaic Awards will celebrate a variety of campaigns and individuals who have made a significant impact in the field:
- Integrated Creative Campaign: Banned Book Club, FCB Chicago, Digital Public Library of America.
- Student Impact Award: Reclaim Your Composition, Brigham Young University.
- DEI Student Programs: Ogilvy School of Creativity, Ogilvy.
- Excellence in Supplier Diversity: More Than That with Gia Peppers, dentsu, General Motors, Procter & Gamble, Kroger, Mastercard.
- Workforce Inclusion: Healthy Inclusion, Omnicom Health Group.
- Mosaic Champion (Individual): Josh Loebner, PhD, VML.
- Mosaic Champion (Organization): Omnicom Health Group.
- Allyship to Advocacy: Dreamcaster, FCB New York, Michelob ULTRA.
- Innovative Narratives: Black Don't Crack, Droga5, Ad Council.
- Data-Driven Transformation: Honda Scenic Audio, VML, Honda.
- Agency of the Year: Walton Isaacson.
- Mosaic Center Guardian: Jeff Marshall, Principal, Marshall Media.
Support for Diversity and Inclusion
The Mosaic Awards serve as a vital platform for the advertising community to highlight advancements in understanding multicultural markets and advocating for inclusive practices. This year’s ceremony promises a memorable evening filled with recognition, inspiration, and reflection on the impactful work across the industry.
Frequently Asked Questions
What are the Mosaic Awards?
The Mosaic Awards celebrate achievements in diversity and inclusion within the advertising industry, recognizing outstanding companies, agencies, and individuals.
Who is hosting the 2024 Mosaic Awards?
The event will be hosted by Crissle West, a noted cultural commentator and podcast host.
What new categories have been added to the awards?
The 2024 awards introduce the Agency of the Year and Mosaic Center Guardian Award categories.
What is the purpose of the Mosaic Center?
The Mosaic Center, part of the American Advertising Federation, focuses on promoting diversity, equity, and inclusion across the advertising industry.
How can I learn more about the award winners?
For details on the Mosaic Awards winners and events, you can reach out to the American Advertising Federation or visit their official website.
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