Ad Results Media Joins Forces with Stagwell for Audio Excellence

Ad Results Media and Stagwell Partnership Overview

In a significant move that strengthens the global marketing landscape, Stagwell Brand Performance Network has entered into a strategic partnership with Ad Results Media (ARM). This collaboration is designed to leverage ARM’s expertise in audio marketing and bolster Stagwell’s capabilities in this rapidly evolving sector. The partnership aims to empower Stagwell's clients with advanced audio intelligence and specialized services, enhancing their reach and engagement in the audio creator economy.

Expanding Audio Marketing Capabilities

This partnership is positioned to create the most advanced audio marketing solutions within a global marketing network. Through this collaboration, any Stagwell agency—including well-known names like Assembly, Forsman & Bodenfors, and Goodstuff—will now access ARM’s extensive intelligence, premium services, and a broad range of audio and creator partnerships. From podcasts to live experiences, the collaboration aims to optimize the marketing strategy of brands, enhancing their presence in a medium that is becoming increasingly influential.

Significance of this Partnership

The strategic collaboration between Stagwell and ARM signifies a pivotal step forward in audio marketing. With audio consumption on the rise, the partnership makes it possible for marketers to tap into a medium that boasts significant reach and audience connection. Jon Schaaf, the Global Chief Investment Officer of Stagwell, emphasized the unique advantages this partnership provides, reinforcing their commitment to pushing the boundaries of traditional investment models.

The Growing Importance of Audio Content

The landscape of audio marketing has shifted dramatically. Recent data indicates that a growing audience, notably 135 million individuals, engage with podcasts monthly. Furthermore, a considerable segment of Gen Z and Millennials favors audio content over traditional streaming services. Despite audio's substantial share of consumer media time, it still captures only a small fraction of advertising budgets, presenting an opportune moment for marketers to reassess their media strategies and integrate audio effectively.

Key Insights from Industry Leaders

Jordan Fox, CEO of Ad Results Media, highlighted the increased relevance of audio and audio creators in the current fragmented media environment. He articulated that the depth of audience engagement and the broad reach of audio platforms present brands with unique opportunities for impactful marketing. He further noted that Stagwell’s approach to creating agile partnerships positions them to deliver innovative marketing solutions that resonate deeply with today’s consumers.

About Ad Results Media

Ad Results Media is recognized as a leading agency that empowers brands through the influential power of audio creators. With over 20 years of experience, ARM has pioneered audio marketing strategies, including placing the very first podcast advertisement. Today, they stand among the largest purchasers of podcast media globally. They utilize their extensive knowledge and relationships within the industry to connect reputable brands with consumers effectively.

About Stagwell Brand Performance Network

The Brand Performance Network (BxP) is a distinguished collection of agencies under Stagwell, directing B2B and B2C marketers towards comprehensive global solutions in creative, media, and commerce. Managing media investments exceeding $6 billion, BxP comprises a robust team of experts distributed across numerous countries, dedicated to delivering connected strategies that enhance business performance.

About Stagwell

As an innovative holding company, Stagwell is committed to transforming marketing dynamics. By merging creative strategies with advanced technology, they amplify the art and science of marketing for various brands. Stagwell operates with a clear purpose to drive impactful business results through creative excellence and strategic insight across multiple markets worldwide.

Frequently Asked Questions

What is the goal of the partnership between Ad Results Media and Stagwell?

The partnership aims to enhance audio marketing capabilities by leveraging Ad Results Media's expertise to support Stagwell's clients in the evolving audio landscape.

How will Stagwell agencies benefit from this collaboration?

Stagwell agencies will have access to ARM's industry-leading audio intelligence and specialized services, enhancing their audio buying power and capabilities.

Why is audio marketing becoming increasingly important?

With a growing audience listening to podcasts and spending time with audio content, audio marketing offers significant reach and deep audience engagement, making it essential for brands to integrate into their strategies.

What are some brands that have successfully worked with Ad Results Media?

ARM has successfully partnered with notable brands such as Molson Coors, BetterHelp, ZipRecruiter, and Liquid Death, delivering effective audio media strategies.

How does Ad Results Media utilize its experience in the audio industry?

ARM uses over 20 years of experience in various audio platforms to connect brands with consumers effectively, enhancing the impact and value delivered through audio marketing.

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