DemandScience Strengthens Leadership with New Appointments
DemandScience, a leading global B2B revenue marketing company, recently made significant strides by appointing industry veterans Derek Schoettle as Chairman and Chief Executive Officer (CEO) and Ned Leutz as President. This strategic move comes as the company aims to enhance its position and drive growth within the rapidly evolving market.
Exciting Opportunities for Growth
According to Chris Gaffney, Managing Director at Great Hill Partners and a member of DemandScience's board, the addition of Schoettle and Leutz reflects the company’s commitment to leveraging their extensive experience in leading and scaling B2B enterprises. Their proven track record positions DemandScience to capitalize on substantial market opportunities.
Leadership Overview
Derek Schoettle will be taking the helm with a focus on crafting the overall strategy for DemandScience. Before this role, he was a Growth Partner at Great Hill Partners and previously served as CEO of ZoomInfo, where he played a pivotal role in its growth and successful sale to DiscoverOrg. Schoettle's background in the technology landscape includes leadership positions at IBM, contributing to his strong qualifications for leading DemandScience.
Vision for the Future
In his new role, Schoettle shared, "We are entering a new era of B2B Go-To-Market strategies where data-driven campaigns are essential for success. Our managed service offerings aim to deliver dynamic content and integrated advertising solutions, empowering our clients to achieve outstanding results and drive value for all stakeholders involved." His remarks indicate a strong focus on client-centric strategies that will enhance DemandScience's competitive edge.
Ned Leutz's Role and Contributions
Meanwhile, Ned Leutz steps in as President, where he will manage all aspects of the customer journey. His previous experience includes notable roles at ZoomInfo, significantly aiding the company in scaling its operations from $10 million to over $1 billion in annual revenue. His knack for enhancing customer interactions positions DemandScience to maximize lead generation and pipeline velocity.
Customer Journey Focus
Leutz expressed enthusiasm about his new role, stating, "Joining DemandScience presents an exciting opportunity to enhance our position as a leading B2B revenue marketing company. My experience at ZoomInfo, where we addressed the dynamics of B2B data, aligns perfectly with the challenges many businesses face today. Our platform, combined with the features offered through Terminus, empowers clients with personalized campaigns and strategic insights to meet their revenue objectives more effectively."
The Impact of Terminus Merger
The recent merger with Terminus enhances DemandScience’s capabilities, allowing for a superior Account-Based Experience (ABX) platform that leaders in the sector can leverage for better marketing outcomes. The merger is set to redefine market standards, focusing on precision targeting and detailed analytics aimed at improving ROI for clients.
Benefits of the Merger
This combination aims to transform how companies approach their go-to-market strategies. With a suite of features that include AI-driven account selection, hyper-personalized campaigns, and seamless handoff from marketing to sales efforts, DemandScience is poised to assist clients in navigating the complexities of modern B2B marketing.
Commitment to Customer Success
DemandScience’s commitment to ensuring customer success is echoed by various industry leaders. A representative from Adobe emphasized how essential partnerships with companies like DemandScience are in navigating today’s challenging marketing landscape. This synergy not only optimizes revenue opportunities but also enhances market share by delivering tools marketers genuinely need.
With the appointment of Derek Schoettle and Ned Leutz, DemandScience is set to advance its mission of leading the B2B revenue marketing space. The company emphasizes its commitment to providing innovative solutions that meet the evolving needs of their clients, ensuring they remain at the forefront of the industry.
Frequently Asked Questions
Who are the new leaders at DemandScience?
Derek Schoettle is now the Chairman and CEO, while Ned Leutz takes on the role of President.
What are the goals of DemandScience with the new leadership?
The primary goal is to drive growth and enhance the company's market position through innovative B2B marketing strategies.
How does the merger with Terminus benefit DemandScience?
The merger enables DemandScience to offer a superior Account-Based Experience platform, improving the targeting and effectiveness of their marketing solutions.
What is the experience of Derek Schoettle?
Before DemandScience, Schoettle had key leadership roles at Great Hill Partners and was the CEO of ZoomInfo, where he significantly impacted its growth.
How does Ned Leutz's previous experience contribute to his role?
Leutz has a strong background in managing sales and customer experiences, having helped scale ZoomInfo’s operations substantially over the past decade.
