Achieving Growth and Efficiency: The 36Kr Story Unfolds

Unlocking Growth Through Strategic Cost Optimization

36Kr Holdings Inc. (NASDAQ: KRKR), a leading name in China’s New Economy sector, stands at the forefront of innovation and profitability. The Company has recently showcased substantial progress in its cost optimization strategies while maintaining a strong focus on growth. With its ongoing efforts, 36Kr is poised to create a bustling environment for its partners and stakeholders.

Remarkable Achievements in the First Half of 2025

In the drive for sustainability and operational excellence, 36Kr made remarkable strides in achieving operational efficiency. The first half of 2025 has been marked by drastic improvements that have paved the way for the Company’s path to profitability.

Boosting Revenue Quality and Reducing Operating Costs

With a firm focus on quality enhancement, 36Kr reported total revenues of RMB93.2 million. A significant portion of this revenue, around RMB74.5 million, came from online advertising, thanks to robust partnerships with giants such as Alibaba and JD.com. The Company’s innovative offerings in AI and large-model advertising have led to over 50% year-over-year growth in this segment.

In parallel, the Company has achieved impressive success in expense management. Operating costs were slashed by more than 52%, dropping to RMB55.86 million from previous levels. This decrease contributed to a notable narrowing of net losses to just RMB4.8 million, evidencing a substantial turnaround in performance.

Leveraging AI and Content Ecosystem for Innovation

36Kr's dedication to evolving its content ecosystem has yielded significant benefits. By adopting an omnichannel content strategy, the Company has enhanced user engagement and visibility. As of mid-2025, 36Kr boasts over 36.57 million followers, marking a 9.9% increase from the previous year. Noteworthy is the growth of its WeChat Channels, which surged by 69%, reflecting the growing appetite for diverse content.

The Power of AI in Content Creation

The integration of artificial intelligence in 36Kr’s offerings has created a robust framework for content generation and product implementation. Various AI tools launched by the Company include innovative solutions like “AI Media Coverage,” which has proven to be a game-changer in generating insights and reports. Additionally, initiatives like the “Disruptors Program” have put 36Kr at the cutting edge of tech media, with exclusive interviews from notable industry figures.

Future Outlook: A Three-Pronged Strategy for Break-Even

Looking ahead, 36Kr is gearing up for a promising second half of the year, focusing on three key strategic initiatives: enhancing original content, expanding AI product commercialization, and scaling industrial services. With these initiatives, the Company aims to optimize operations further and ultimately achieve break-even status.

CEO’s Vision for Sustainable Profitability

Mr. Dagang Feng, Co-chairman and CEO of 36Kr, expressed confidence in the Company’s strategic direction. He noted that the accomplishments of the first half of 2025 affirm the effectiveness of their content, technology, and industrial services strategy. The ultimate goal is to leverage AI as the driving force that propels the Company towards sustained profitability, while also creating value for New Economy players across the board.

About 36Kr Holdings Inc.

36Kr Holdings Inc. is committed to enhancing the capabilities of New Economy participants throughout China. The strong foundation built through quality content covering diverse industries quickly evolved into comprehensive business services that address both emerging and traditional company needs.

With a profound focus on data analytics and service excellence, 36Kr has positioned itself favorably within a dynamic market, ready to seize growth opportunities as they arise.

Frequently Asked Questions

What are the key achievements 36Kr made in 2025?

36Kr reported strong revenue growth and significant expense reduction, achieving a pivotal net loss improvement of 95% year-over-year.

How has AI contributed to 36Kr's growth?

AI tools like “AI Media Coverage” have enabled 36Kr to enhance its content creation processes and engage a broader audience effectively.

What strategic initiatives is 36Kr focusing on moving forward?

36Kr aims to improve original content, commercialize AI products, and expand its industrial services to achieve profitability.

What is the significance of 36Kr's partnerships?

Partnerships with major companies have driven revenue growth in online advertising, showcasing the value of collaborative innovation.

What future outlook does the CEO have for 36Kr?

The CEO expressed optimism about achieving sustainable profitability by leveraging technology and enhancing the content ecosystem.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

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