Paze Partners with Atlanta Hawks for a New Jersey Patch Partnership
Paze has become the Official Online Checkout Partner and Digital Wallet of the Atlanta Hawks and State Farm Arena. This strategic partnership aligns Paze’s innovative online checkout solution with one of the NBA's most dynamic franchises, enhancing the online shopping experience for fans and consumers alike.
Enhancing Online Shopping with Security and Speed
With its rising prominence in the fintech sector, Atlanta has been dubbed "Transaction Alley," boasting over 245 companies in the financial technology industry. This partnership will leverage Paze's checkout capabilities, which enable secure shopping online without exposing sensitive card details to merchants. The Paze solution currently facilitates the use of over 150 million credit and debit cards, positioning users for a streamlined shopping experience.
Collaboration with the Hawks
By featuring Paze branding on Atlanta Hawks' official jerseys, the partnership aims not just to enhance visibility but also to create a shared narrative of speed and innovation. Serge Elkiner, General Manager of Paze, emphasizes the alignment of the company’s core values with the Hawks' dynamic approach to basketball and technology.
Creating Business Networks Through "Hawks Elite" Program
The collaboration will also introduce "Hawks Elite," a program designed for Hawks Business Members. This initiative will provide exclusive opportunities for corporate partners and members to engage in special events, fostering a community of shared experiences and growth. The program embodies the partnership's goal of strengthening relationships within the Atlanta business community.
Empowering the Community
Paze and the Hawks are committed to educating fans, small business owners, and entrepreneurs about the significance of secure digital transactions. This educational outreach is expected to empower Atlanta's community and promote best practices concerning financial technology and safety.
Exciting Game Day Engagements
As a further extension of their partnership, Paze will sponsor the Hawks' anticipated game against the Los Angeles Lakers at State Farm Arena. This collaboration aims to immerse fans in an electrifying game experience through innovative branding and interactive features designed specifically for Hawks supporters.
Conclusion and Future Vision
Andrew Saltzman, Chief Commercial Officer and President of Business Enterprise at Atlanta Hawks and State Farm Arena, underscores Paze’s significant role in the evolving financial landscape. The partnership will integrate Paze's branding into a multitude of promotional activities, ensuring it resonates throughout the community and enhances the game-day atmosphere.
Paze serves as a modernized online checkout solution bridging the gap between consumers and merchants, providing a hassle-free experience by consolidating all eligible cards into a unified wallet. This active partnership with the Atlanta Hawks will showcase how innovation can drive not only commerce but deepen community ties and offer meaningful engagement opportunities for fans.
Frequently Asked Questions
What is the new partnership between Paze and the Atlanta Hawks?
Paze has been named the Official Online Checkout Partner and Digital Wallet for the Atlanta Hawks, featuring its branding on the team's jerseys.
How does Paze enhance online shopping?
Paze offers added security and speed for online transactions, allowing customers to shop without sharing their actual card details with merchants.
What is the "Hawks Elite" program?
"Hawks Elite" is a network for Hawks Business Members, aimed at creating valuable connections through exclusive events and shared experiences.
When will Paze be featured during a Hawks game?
Paze will be highlighted as the presenting partner for the game against the Los Angeles Lakers, with various interactive branding opportunities for fans.
What does Paze aim to achieve through this partnership?
Paze seeks to empower the Atlanta community by promoting secure digital transactions and enhancing the overall online shopping experience for everyone.
