Zixi Enhances Global Partner Program with Strategic Leadership
Zixi, a pioneer in facilitating live broadcast-quality video through any IP network, has recently announced an exciting relaunch of its Global Partner Program. This initiative aims to deepen technical integrations and accelerate go-to-market strategies among various stakeholders in the media supply chain ecosystem.
Leading this revitalized program is Jonathan Low, who has taken on the role of VP of Channel Sales and Partnerships at Zixi. Since his arrival, Low has focused on creating a more structured and cooperative partner initiative. This new approach includes technical certification tracks, co-development resources, and coordinated marketing support tailored for ecosystem partners. By aligning these elements strategically, partners can deliver added value, enhance revenue speed, and broaden Zixi’s market influence. Ultimately, this allows customers to access innovative and dependable solutions with greater efficiency.
Jonathan Low brings over ten years of expertise in forging impactful partnerships across digital media, advertising, and data infrastructure. Before joining Zixi, he spent a notable seven years at The Trade Desk, where he was instrumental in establishing global partnerships in connected TV data. His past experiences spanning two decades include high-profile leadership and commercial roles at organizations like WRN Broadcast, Arqiva, Deluxe, and GrayMeta, where he significantly contributed to innovation and excellence across both broadcast and digital platforms.
"We have dedicated recent months to understanding our partners' needs and reimagining how we can better support them," stated Jonathan Low, emphasizing the commitment to collaborative success. "This relaunch embodies that feedback, making traditional integrations, collaborative solution development, and joint value delivery easier for our customers."
Adding to this sentiment, Marc Aldrich, CEO of Zixi, stated, "Jonathan's proactive approach has already led to a substantial impact. The innovative structure of this program is a testament to his leadership and vision. As the video broadcast landscape evolves, developing robust partnerships, ensuring interoperability, and fostering shared innovation are more critical than ever. This program is specifically tailored to facilitate these goals."
The newly structured Zixi Partner Program symbolizes the company's unwavering dedication to growing its ecosystem, fostering interoperability, and promoting long-term cooperation with solution providers across various domains such as broadcasting, cloud technology, monitoring, and orchestration.
If you want to explore more about the Zixi Partner Program or express interest in taking part, visit your local Zixi online presence or reach out directly.
About Zixi
Zixi stands as a trusted provider of Emmy award-winning software solutions designed for delivering broadcast-quality live video over any IP network, unmatched in reliability and cost efficiencies. With a legacy of over 15 years in the industry, Zixi empowers companies in the fast-evolving media landscape. Its offerings accommodate numerous live IP video workflows, including content contribution, satellite and fiber replacement, B2B distribution, and direct-to-consumer enablement.
The advanced platform from Zixi integrates features focused on automation, management, and security. Prominently, it delivers end-to-end encryption and blackout control, ensuring operational efficiency and cost predictability, presenting reliability at 99.999% thanks to its patented hitless failover technology. This capability positions Zixi as the preferred choice for high-stakes sports broadcasts and 24/7 live linear channels.
Media Contact:
Clare Plaisted
PRComs
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Frequently Asked Questions
What is the Zixi Global Partner Program?
The Zixi Global Partner Program is designed to strengthen technical integrations and enhance cooperative efforts in the media supply chain ecosystem.
Who leads the Zixi Global Partner Program?
Jonathan Low, the VP of Channel Sales and Partnerships, leads the refreshed Global Partner Program.
What benefits does the Zixi Partner Program offer?
It provides technical certification tracks, marketing support, and resources for collaborative initiatives to drive mutual value for partners.
How long has Zixi been in the industry?
Zixi has been a recognized player in the media landscape for over 15 years, focusing on broadcast-quality live video delivery.
What is the importance of the new program structure?
The revamped structure underscores Zixi's commitment to adapting to evolving market demands and strengthening its partnerships within the broadcast ecosystem.
