Marc Aldrich Named CEO of Zixi
Marc Aldrich is stepping in to lead Zixi, bringing deep experience in growing media technology businesses and scaling teams. His predecessor, Gordon Brooks, who has guided the company for over seven years, will stay closely involved as Executive Chairman. That continuity keeps Zixi’s strategic vision intact while giving Aldrich room to push the company’s next chapter of growth.
Proven Leadership and Industry Experience
Aldrich’s track record spans both software and cloud. He previously served as CEO of ThinkAnalytics and as General Manager in the Media & Entertainment Industry Business Unit at Amazon Web Services (AWS). At AWS, he led business development and acquisition strategies for media customers, sharpening a focus on practical outcomes for large, global organizations. Those lessons in building, integrating, and scaling operations translate directly to Zixi’s ambitions.
That blend—hands-on work in media tech and leadership inside a major cloud platform—gives Aldrich a clear view of what customers need: reliability, flexibility, and predictable costs. It’s the same playbook Zixi has followed, and it’s one he’s set to extend.
Years of Accomplishments at Zixi
Reflecting on the transition, Gordon Brooks shared, "Zixi has built a remarkable reputation for its innovative approach and unwavering reliability. Marc's wealth of experience is exactly what's needed for our next level of growth." The handoff underscores a steady course. As Executive Chairman, Brooks will continue to apply his industry expertise and provide guidance, helping Zixi keep its edge while Aldrich accelerates execution.
In short, the partnership is designed for momentum: experienced leadership, a stable foundation, and a focus on customer outcomes.
What’s Ahead for Zixi
Marc Aldrich put it directly: "It's a privilege to become the CEO of a company that has achieved so much in delivering quality video transport solutions. I am excited about unlocking further potential as we expand our market presence." Zixi’s software platform—recognized with Emmy-winning capabilities—is trusted to move broadcast-quality video across OTT providers, sports leagues, and enterprises around the world. The mandate now is simple: keep what works, and scale it.
That means doubling down on reliability while making it easier for customers to spin up, operate, and grow their video workflows, whether they’re launching new channels or optimizing existing ones.
Innovation and Cost Efficiency in Media Delivery
In a fast-shifting media and entertainment (M&E) landscape, Zixi focuses on performance and efficiency. Its software helps customers deliver high-quality video while cutting operational overhead, including egress costs by up to 60%. Just as important, high-performance technologies in the stack boost throughput and unlock meaningful scalability—so teams can meet demand without redesigning their foundations.
The result is a clear value proposition: better economics, smoother operations, and the headroom to grow.
Building on a Solid Foundation
Zixi’s software abstracts the hard parts of IP contribution and video delivery, turning complex network challenges into predictable, manageable workflows. Advanced analytics reinforce that reliability, tracking performance so teams can diagnose issues quickly and protect quality at scale. Today, more than 1400 clients rely on these capabilities. Companies such as Amazon Prime Video, Netflix, and FOX use Zixi in their operational workflows because it helps them deliver with confidence.
For large-scale IP video deployments, Zixi also offers the lowest total cost of ownership (TCO). As content creation and distribution demands climb, that combination—reliability plus lower TCO—helps organizations expand without sacrificing control over costs.
About Zixi: Revolutionizing Video Delivery
Zixi’s aim is straightforward: deliver broadcast-quality video with consistency and care. By investing in its platform and focusing on customer success, the company is positioned to help media organizations capture new content opportunities and strengthen revenue. The commitment is ongoing—reliability first, innovation in service of the customer, and a clear path to lead in broadcast-quality video technology.
Frequently Asked Questions
Who is the new CEO of Zixi?
Marc Aldrich has been named Chief Executive Officer of Zixi, taking over day-to-day leadership of the company.
What experience does Marc Aldrich bring to Zixi?
He previously served as CEO of ThinkAnalytics and as General Manager in the Media & Entertainment Industry Business Unit at Amazon Web Services (AWS), where he led initiatives in business development and acquisitions for media clients.
What role will Gordon Brooks have going forward?
Gordon Brooks will remain with Zixi as Executive Chairman, continuing to guide strategy and support the leadership transition.
What does Zixi’s platform do?
Zixi provides a cloud-based Software-Defined Video Platform (SDVP) that delivers reliable, broadcast-quality video over any IP network, backed by advanced analytics for performance and resilience.
How does Zixi help customers lower costs?
Its software can reduce egress costs by up to 60% and improve throughput and scalability, resulting in lower operational expense and a better total cost of ownership.
