Zeta Economic Index Shows Robust Growth Ahead of the Holidays

Overview of the Zeta Economic Index

The Zeta Economic Index (ZEI) is making waves in the economic landscape as it reveals promising insights concerning consumer behavior. Recently, Zeta Global (NYSE: ZETA) announced the latest findings from the ZEI for November. This innovative index leverages Zeta's state-of-the-art AI technology to analyze real-time data from more than 240 million consumers across the United States, offering a comprehensive view of current economic trends.

Economic Index Score Highlights

The Economic Index Score (EIS) reported an impressive rise to 70.9 points for November, marking a notable increase of 2.4 points from the previous month. This growth is particularly significant as it signifies the first time the EIS has surpassed the 70-point threshold since April 2021, which is an encouraging indicator as the holiday season is upon us.

Consumer Confidence Boosted by Major Events

November 2024 was marked by important developments that positively influenced the economy. Key events such as the conclusion of the presidential election and a recent reduction of the federal funds rate by 25 basis points have bolstered consumer confidence. This enhanced confidence is particularly evident in the rising interests across various sectors including retail, travel, and automotive.

Insights from Zeta Global Leadership

David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, expressed optimism regarding the findings of the ZEI. "The Zeta Economic Index provides a distinct perspective on the marketplace by integrating real-time consumer signals powered by our proprietary data cloud. As we transition through the elections and into the holiday shopping period, we anticipate various challenges and opportunities emerging in the new year. The ZEI acts as a pivotal indicator, supplying actionable insights into consumer sentiment and behavioral shifts, enabling leaders to plan effectively for the future," he remarked.

Key Findings from the ZEI

Several noteworthy trends have emerged from the ZEI's latest report:

• Surge in Consumer Relocation Interest: Searches for moving services and real estate experienced a substantial month-over-month increase of 34.7%. This rising trend may reflect prevailing sentiments among consumers who are considering relocating due to factors like potential tariff hikes and a higher cost of living.
• Stabilizing Job Market: The Job Market Sentiment has shown growth, elevating by 13.9% compared to the previous month. Unemployment claims are at their lowest increase in seven months, at a seasonally adjusted figure of 213,000, underscoring stability in the workforce.
• Retail Sector Engagement During Holidays: November saw a 4.7-point incremental rise in Retail Activity, with an impressive 7.2% month-over-month increase in retail sales. This surge aligns well with the onset of early holiday shopping and attractive promotions surrounding events like Black Friday, alongside a 5.5-point month-over-month jump in travel interests driven by Thanksgiving travels.

Understanding the ZEI's Methodology

What sets the ZEI apart is its utilization of generative AI to process vast amounts of behavioral data, enabling it to derive comprehensive scores that accurately reflect economic sentiment and trends. Unlike traditional surveys, the ZEI employs over 20 proprietary datasets that are recalibrated monthly, giving it a unique advantage in assessing a critical component of economic vitality—consumer behavior.

Accessible Economic Insights

The Zeta Economic Index is available for public viewing and serves as a complimentary resource for anyone interested in understanding market dynamics. However, it is essential to note that it should not be construed as financial advice when making investment decisions.

About Zeta Global

Zeta Global (NYSE: ZETA) stands as a leader in AI-Powered marketing, utilizing advanced artificial intelligence alongside extensive consumer data to streamline the process of customer acquisition, retention, and growth for marketers. Their flagship platform aims to unify identity, intelligence, and omnichannel activation, ultimately simplifying sophisticated marketing strategies through insightful analytics. Since its founding in 2007 by David A. Steinberg and John Sculley, Zeta has established a global presence, continually evolving to meet the changing needs of its enterprise customers.

Frequently Asked Questions

What is the Zeti Economic Index?

The ZEI is an AI-driven index that analyzes consumer behavior to provide insights into the current state and future trajectory of the economy.

Who created the Zeta Economic Index?

Zeta Global, a leader in AI-powered marketing, developed the ZEI to leverage real-time data and analytics.

What recent factors affected consumer confidence according to the ZEI report?

Significant events, including the presidential election's conclusion and the federal funds rate decrease, have positively impacted consumer confidence.

How does the ZEI utilize generative AI?

The ZEI employs generative AI to analyze extensive behavioral data, providing insights that reflect economic trends and consumer activities.

Is the Zeta Economic Index available to the public?

Yes, the ZEI is publicly accessible and offered as a complimentary service but should not replace personalized financial advice.

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