Zespri's ZAG Fund Aims for Innovation and Sustainability Progress
Zespri's Commitment to Sustainability Through Innovation
Zespri has launched the second year of its innovative project, the Zespri Innovation Fund, known as ZAG, with a clear purpose in mind: to enhance sustainability across the kiwifruit sector. This initiative aims to find innovative solutions that facilitate decarbonization while also increasing orchard productivity, addressing the growing global demand for kiwifruit.
Inviting Innovators for Climate Solutions
With a remarkable revenue of over $US2.5 billion and a commanding one-third share of the global kiwifruit market, Zespri is calling out to innovators to present their ideas. The company has reaffirmed its commitment, maintaining an investment of US$2 million in ZAG, which was first initiated in late 2023.
The Focus Areas of the Innovation Fund
The ZAG initiative is focused on several key areas. The first involves initiatives geared towards boosting the quality and productivity of kiwifruit orchards. The second looks at how kiwifruit can promote better wellbeing for consumers. The third emphasizes environmental benefits, aiming to protect and enhance nature. Finally, the initiative supports local growers and communities, ensuring a thriving kiwifruit industry.
Successful Pilot Programs and Sustainability Efforts
So far, over 100 submissions have been received from diverse innovators across more than 15 countries. Eleven of these submissions have advanced into pilot programs, exploring a variety of sustainability efforts. For instance, some pilots are investigating the benefits of biochar to improve productivity and reduce emissions in orchards.
Moreover, innovative technologies that analyze chemical signatures of kiwifruit assist in refining harvesting planning, while microwave sensing technology enables quality assessments with minimal waste, ensuring efficient use of resources.
Endorsements from Leadership
Jiunn Shih, the Chief Marketing, Innovation and Sustainability Officer at Zespri, reflects positively on the initial year of ZAG. According to Shih, the initiative has successfully connected Zespri with global innovators proactively addressing industry challenges. However, he insists this is merely the beginning and emphasizes the need to strengthen climate resilience through ongoing innovations.
Shih also mentioned that ZAG would refresh its focus periodically, with an immediate emphasis on climate resilience. The objective is to partner with others to achieve a carbon-positive status by 2035, keeping sustainability at the forefront of Zespri's endeavors.
Nurturing the Future of Kiwifruit
As part of the sustained focus on climate resilience, ZAG aims to develop solutions that contribute both to improved kiwifruit production and enhanced soil health. The intention is to focus on enhancing water retention, promoting biodiversity, and increasing carbon storage, all of which will support growers in producing quality kiwifruit sustainably.
Zespri stands as one of the leading fruit brands globally, with a network of over 4,000 growers supplying delicious kiwifruit to more than 50 countries. The long-term sustainability goals of Zespri are closely intertwined with the ZAG initiative, ensuring that practices benefiting the environment are prioritized within the company’s operations.
Engagement and Learning More About ZAG
Individuals interested in learning more about the ZAG initiative or those looking to apply for funding can find further information on Zespri's dedicated website. The ZAG Annual Report, which outlines the findings and outcomes of the eleven pilots from the project's first year, is also available for review.
Frequently Asked Questions
What is the main purpose of Zespri's ZAG Fund?
The ZAG Fund aims to encourage innovative solutions that promote sustainability within the kiwifruit industry while enhancing productivity and reducing emissions.
What specific areas does the ZAG Fund focus on?
ZAG focuses on enhancing orchard productivity, promoting wellbeing through kiwifruit, protecting the environment, and supporting local communities.
How has ZAG Fund progressed in its first year?
In its first year, ZAG received over 100 submissions and advanced eleven innovative projects into pilot programs across various sustainability efforts.
What technologies are being explored by the ZAG pilots?
The pilots are examining technologies such as biochar for soil improvement, chemical signature analysis for harvesting optimization, and microwave sensing for quality assessment.
How can someone get involved with Zespri's ZAG Fund?
Interested parties can visit Zespri’s website to learn more about the ZAG initiative or apply for funding.
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