Zacapa Rum Celebrates Colombian Designers at Fashion Summit

Zacapa Rum Celebrates Colombian Designers at Fashion Summit

Celebrating Latin American Talents United by Heritage, Craftsmanship, and the Pursuit of Excellence.

Ron Zacapa, the renowned premium aged rum that embodies the rich heritage of Guatemala, is delighted to extend its partnership with the Latin American Fashion Summit (LAFS). As part of the annual gala, Zacapa is set to honor two extraordinary Colombian designers, Mariana Hinestroza and Catalina Álvarez, who are the visionary co-founders of Agua by Agua Bendita, with the prestigious second annual "Visionary of the Year" award.

Recognizing Cultural Heritage in Fashion

This award not only highlights the exceptional talent present in Latin America but also shines a light on the profound values that these designers represent. These values include a deep respect for cultural heritage, a commitment to outstanding craftsmanship, and a steadfast dedication to fostering community growth. By celebrating the achievements of creative individuals like Hinestroza and Álvarez, Zacapa and LAFS emphasize the critical role of fashion as a vehicle for social change and a celebration of shared cultural narratives.

The Impact of Zacapa's Commitment

Zacapa Rum's commitment to supporting local communities has been unwavering. Since 1999, the brand has employed over 700 women from Guatemala as Petate weavers, creating the intricate bands that adorn each bottle. This initiative not only preserves a piece of authentic Guatemalan culture but also provides sustainable employment opportunities for these talented women. This spirit of empowerment is mirrored by Agua, which uplifts women in rural Colombia, celebrating their craftsmanship and artistry in every garment produced.

Empowering Women Through Artistry

Anne Nosko, Vice President of Rum at Diageo North America, expressed the shared values between Zacapa and Agua by saying, "The shared passion between Zacapa and Agua by Agua Bendita is rooted in a commitment to craftsmanship and community. As we celebrate the second year of the 'Visionary of the Year' award, we are proud to honor Mariana Hinestroza and Catalina Álvarez, whose dedication to empowering women and preserving cultural heritage aligns beautifully with the mission of Zacapa." This collaboration serves as a testament to the power of fashion and community, elevating voices and narratives from the region.

Continued Growth of a Powerful Partnership

As the LAFS enters its second year of collaboration with Zacapa, the inspiration to showcase outstanding talent within the Latin American community remains strong. Co-founders of LAFS, Samantha Tams and Estefania Lacayo, stated, "Our mission is to support creatives who push boundaries and redefine their industries. This partnership expands our reach, ensuring that more talented individuals have a platform to showcase their artistry on a global scale." This ongoing partnership is paving the way for a brighter future, where dedication to heritage, craftsmanship, and philanthropy remains paramount.

About Zacapa Rum

Crafted in Guatemala, Zacapa Rum is more than a spirit; it is an expression of artistry and precision, built on years of tradition and expertise. Lorena Vásquez, the Master Blender with more than 40 years of experience, stands out as one of the few female leaders in this predominantly male-dominated field. Zacapa's renowned offerings, including Zacapa No. 23, Zacapa Edición Negra, and Zacapa XO, are available in fine liquor stores, bars, and restaurants around the globe.

About Latin American Fashion Summit

The Latin American Fashion Summit is a multi-platform initiative founded by entrepreneurs Estefanía Lacayo and Samantha Tams. Its mission is to elevate and enrich the Latin American fashion and design industries, enhancing their global relevance. Through LAFS, a powerful community is formed that provides emerging designers and fashion entrepreneurs valuable opportunities by collaborating with important design academies and hosting events that spotlight fresh, innovative talent.

About Agua by Agua Bendita

Agua by Agua Bendita is a socially conscious fashion label co-founded by Mariana Hinestroza and Catalina Álvarez. Established as a sister label to the Colombian swimsuit brand Agua Bendita in 2018, it serves as a tribute to the artistic richness of Latin America and is known for its carefully crafted, artisanal designs. Every piece reflects the inspiration drawn from the region's vibrant biodiversity and heritage, making them not just garments but stories to be shared with the world.

Frequently Asked Questions

What is the main purpose of the partnership between Zacapa and LAFS?

The partnership aims to celebrate and uplift Latin American designers while highlighting their cultural contributions and craftsmanship.

Who were the honorees at the second annual gala?

Mariana Hinestroza and Catalina Álvarez, co-founders of Agua by Agua Bendita, were honored with the "Visionary of the Year" award.

How does Zacapa support local communities?

Zacapa supports local communities by employing women in Guatemala as Petate weavers, providing them with sustainable income and preserving cultural traditions.

What key values does Agua by Agua Bendita promote?

Agua promotes empowerment of women and appreciation of artisanal craftsmanship, integrating cultural stories into their fashion designs.

How does the Latin American Fashion Summit help emerging designers?

LAFS connects emerging designers with opportunities for collaboration, education, and visibility, promoting their talents in the global fashion arena.

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