YY Group Strengthens European Operations with Netherlands Launch
YY Group Expands Operations into the Netherlands
YY Group Holding Limited (NASDAQ: YYGH) has officially launched its advanced digital staffing platform in the Netherlands. This strategic expansion aims to enhance its presence in Europe, following its established activities in the United Kingdom. By venturing into the Dutch market, the company emphasizes its commitment to embracing growth opportunities globally.
Understanding the Dutch Labor Market
The Netherlands boasts a robust labor market that exceeds USD 80 billion annually, largely due to its flexible employment environment. Statistics indicate that approximately 44% of Dutch workers aged 15 to 74 are engaged in part-time work, reflecting a structural dependency on such arrangements. This makes the country an ideal setting for YY Group’s technology-enhanced staffing solutions.
Opportunities within Tourism and Hospitality
Adding to YY Group’s favorable circumstances is the thriving tourism and hospitality industry in the Netherlands. With international visitor spending surpassing USD 130 billion, there is a booming demand for staffing across various venues including hotels, restaurants, and events. The competitive landscape—with around 325 five-star hotels—highlights the urgent need for dependable and flexible staff, aligning perfectly with YY Group’s operational model.
New Leadership in the Netherlands
Kostian Skourtis has been appointed as the Country Manager for YY Group in the Netherlands. He brings over 15 years of experience in hospitality, previously holding significant positions at leading establishments like Hoxton, Hyatt, Soho House, and Hilton Amsterdam. His leadership will focus on enhancing client onboarding, attracting talent, and fostering local relationships.
Quotes from Leadership
Expressing enthusiasm over the expansion, Kostian remarked, "I’m excited to bring YY’s model to the Netherlands; a market rich in opportunity and talent. We intend to set a new standard for flexible, transparent staffing, delivering value both to workers and employers."
Future Path for YY Group in Europe
YY Group’s efforts in the Netherlands will start with a concentration on hospitality staffing, meeting the urgent demand for flexible workforce solutions. The platform is already engaging with local talent and enterprises to ensure a smooth onboarding process and introduce its proven workforce-matching technology.
Mike Fu, CEO of YY Group, stated, “Our expansion into the Netherlands is a natural next step in strengthening our European presence. We see Europe’s labor market dynamics as highly aligned with YY Group’s mission, and we are confident the Netherlands will play a key role in our continued growth across the region.”
Exploring YY Group’s Services
YY Group Holding Limited (NASDAQ: YYGH) is a Singapore-based technology-driven platform that offers flexible and scalable workforce solutions along with integrated facility management (IFM) services across multiple regions, including Asia and beyond. The company operates through two main divisions: on-demand staffing and IFM, providing essential support to diverse industries like hospitality, logistics, retail, and healthcare.
With the help of proprietary digital platforms and IoT-driven systems, YY Group empowers clients to navigate variable labor demands while maintaining high standards of excellence. Alongside its core operations in Singapore and Malaysia, the company is expanding its reach into Asia, Europe, Africa, Oceania, and the Middle East.
Listed on the Nasdaq Capital Market, YY Group is dedicated to service quality, innovation in operations, and sustainable value creation for both clients and shareholders.
Frequently Asked Questions
What is the significance of YY Group’s expansion in the Netherlands?
The expansion signifies YY Group's commitment to tapping into a lucrative labor market and enhancing its European operations, particularly in hospitality staffing.
Who has been appointed as the Country Manager for YY Group in the Netherlands?
Kostian Skourtis has been appointed as the Country Manager, bringing over 15 years of experience in the hospitality industry.
What sectors will YY Group focus on initially in the Netherlands?
Initially, YY Group will focus on the hospitality sector, addressing the demand for flexible and short-term staffing solutions.
How does YY Group's model align with the Dutch market?
YY Group's technology-driven staffing model aligns well with the Netherlands' structural reliance on part-time work and flexible labor solutions.
What are YY Group's core areas of service?
YY Group specializes in on-demand staffing and integrated facility management, providing versatile solutions to various industries.
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