YY Group Enters Netherlands Market to Enhance European Strategy
YY Group Expands Its Operations in Europe
In a significant move, YY Group Holding Limited (NASDAQ: YYGH), a leader in on-demand workforce solutions, has announced its expansion into the Netherlands. This strategic step enhances the company's existing European presence and supports its broader growth ambitions across the continent.
The Thriving Dutch Labor Market
The launch of YY Group's digital staffing platform in the Netherlands is timely, given the country's vibrant labor landscape. The Netherlands boasts a labor market valued at over USD 80 billion annually, with approximately 4.5 million individuals actively participating. Interestingly, nearly 44% of workers aged 15 to 74 are employed part-time, underscoring a strong structural preference for flexible work arrangements.
Opportunity in the Hospitality Sector
The dynamic tourism and hospitality sectors further amplify the potential for YY Group in the region. In recent years, international visitors have contributed more than USD 130 billion to the Dutch economy, fostering growth across hotels, restaurants, and numerous event venues. With over 325 five-star hotels vying for a skilled workforce, the demand for reliable and flexible labor solutions has surged, making it an ideal market for YY Group's tailored services.
Kostian Skourtis: Leading the Charge
To spearhead this expansion, YY Group has appointed Kostian Skourtis as the Country Manager for the Netherlands. Kostian brings over 15 years of expertise in the hospitality sector, having held various senior roles in esteemed establishments like the Hoxton, Hyatt, Soho House, and Hilton in Amsterdam. His experience in building high-performance teams and driving operational success will be vital as he leads YY Group's operations.
Vision for the Future
“I am thrilled to introduce YY's innovative model to the Netherlands,” Kostian commented. “This market is rich with opportunities and talent, and we are focused on establishing a new benchmark for flexible staffing that benefits both workers and employers alike.”
Initial Focus on Hospitality Staffing
YY Group plans to prioritize hospitality staffing as its initial focus in the Netherlands. The increasing demand for short-term and flexible labor solutions in this sector makes the country's landscape particularly promising. The company is currently onboarding local talent and enterprise clients to ensure an effective rollout that leverages its proven workforce-matching capabilities.
A Natural Step Forward
YY Group's CEO, Mike Fu, noted, “Our entrance into the Netherlands is a natural progression in fortifying our European presence. We view the labor market dynamics in Europe as highly compatible with our goals, and we believe the Netherlands will play a pivotal role in our continued regional expansion.”
About YY Group Holding Limited
YY Group Holding Limited (NASDAQ: YYGH) is headquarter in Singapore and specializes in technology-enabled, flexible workforce solutions and integrated facility management (IFM) services. The company operates primarily through on-demand staffing and IFM, addressing the needs of vital industries such as hospitality, logistics, retail, and healthcare.
As a technology-driven company, YY Group employs proprietary digital platforms and IoT systems, empowering clients to swiftly adapt to changing labor demands while ensuring high-performance environments. Beyond its core operations in Singapore and Malaysia, the firm is expanding its reach into Asia, Europe, Africa, Oceania, and the Middle East.
Commitment to Excellence
Listed on the Nasdaq Capital Market, YY Group is dedicated to achieving service excellence, fostering operational innovation, and providing sustained value for clients and shareholders alike.
Frequently Asked Questions
What is YY Group's recent expansion?
YY Group has launched its operations in the Netherlands, enhancing its European presence.
Who has been appointed as Country Manager for the Netherlands?
Kostian Skourtis has been appointed as Country Manager, bringing extensive hospitality experience.
What sectors will YY Group focus on in the Netherlands?
The company will initially prioritize hospitality staffing due to high demand in this sector.
How does YY Group cater to fluctuating labor demands?
YY Group utilizes technology-driven solutions to effectively match workers with labor needs.
Where is YY Group headquartered?
YY Group is headquartered in Singapore and operates across multiple regions globally.
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