Yonkers Emerges as Film Production Hub with Billboard Debut
Yonkers Takes Center Stage in Film Production
As major studios and streaming platforms establish bases in Yonkers, the city is stepping confidently into the limelight with its recent showcase in Times Square. This renowned location is now displaying a vibrant digital billboard that highlights Yonkers as "Hollywood on Hudson," a brand that emphasizes the city's burgeoning reputation in the film industry.
Mayor's Vision Realized
During the exciting unveiling of the billboard, Yonkers Mayor Mike Spano expressed his enthusiasm for this transformative moment. He was joined by Emmy Award-winning producer and founder of Great Point Studios, Robert Halmi. Together, they celebrated a significant milestone for Yonkers, reinforcing its commitment to becoming a central hub for film and television production.
Production Surge
In recent years, Yonkers has seen a remarkable surge in production activity, attracting both A-list talent and substantial economic investment. The city is redefining the future of filmmaking in the Northeast, and this billboard placement is emblematic of that evolution. Mayor Spano reflected on the city’s journey, stating, "What started out as a vision more than a decade ago has turned Yonkers into truly becoming Hollywood on Hudson. Yonkers is now home to the single largest TV and film production site in the Northeast."
The Billboard's Impact
The billboard is a stunning HD LED display measuring 56 feet wide by 29 feet high, strategically located in Times Square Plaza, towering five stories above the bustling intersection at 1500 Broadway and West 43rd Street. This iconic space, known as "The Crossroads of the World," draws over 250,000 visitors daily, ensuring that Yonkers gets all the attention it deserves. The billboard will run for a significant period of three months, appearing six times per hour, twenty hours a day, from 6 AM to 2 AM, for a total of 92 days.
Growing Film Community
Yonkers has rapidly developed into a key player in the world of television and film production, housing more than ten studios with six additional facilities currently under construction. At the heart of this growth is Lionsgate Studios, which boasts a million-square-foot complex, establishing it as the largest TV and film production hub in the Northeast.
Advertising Campaign Launch
To further bolster its image as "Hollywood on Hudson," the City of Yonkers has recently launched a multi-platform advertising campaign. This comprehensive approach includes TV commercials, advertising on bus exteriors, billboards, and MTA car cards on trains, alongside both paid and organic social media outreach. The campaign aims to enhance the city's reputation as a prime location for filmmakers.
Recent Productions
The vibrant film scene in Yonkers has hosted numerous notable productions, with recent projects like "Dexter" for Paramount+, and the critically acclaimed "The Penguin" starring Colin Farrell for a prestigious network. Moreover, shows like "Run The World" and "Raising Kanan" for Starz have also filmed in the city, contributing to its growing list of impressive credits.
Frequently Asked Questions
What is the significance of the Yonkers billboard in Times Square?
The billboard highlights Yonkers as a major film production center, promoting its brand as "Hollywood on Hudson" to attract more filmmakers.
Who attended the billboard unveiling?
Mayor Mike Spano and Emmy Award-winning producer Robert Halmi were present at the unveiling, celebrating Yonkers' film industry advancements.
How long will the billboard be displayed?
The billboard will be displayed for three months, airing six times per hour, twenty hours a day.
What does the growth of film production in Yonkers mean for the city?
This growth enhances Yonkers' reputation, attracts economic investment, and fosters job creation within the film industry.
Can you name a few productions filmed in Yonkers?
Recent productions include "Dexter," "Run The World," and the renowned series "The Penguin" featuring Colin Farrell.
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