Xiaomi Strengthens Global App Ecosystem at Recent Conference

Innovative Collaboration: Xiaomi's Vision for the Future

The Xiaomi Internet Partner Conference (MIPC) highlighted the company's commitment to building a sustainable open ecosystem for applications, services, and content. During an informative session, Mr. Qiang Song, General Manager of Xiaomi's International Internet Business Department, shared insights into the future of this ecosystem and the strategies that will cultivate it.

Supporting User Experiences Through Connectivity

Mr. Song emphasized how Xiaomi leverages its extensive device network and the newly optimized HyperOS platform to facilitate seamless connectivity across user scenarios. This approach enables a robust application and gaming ecosystem, improving content delivery and service solutions tailored to enhance user experiences globally.

Expanding the GetApps Ecosystem

Unlocking new possibilities, the GetApps platform now operates in over 100 markets, boasting over 260 million monthly active users and more than 30 million daily installations. This significant user base reflects Xiaomi's success in expanding its reach and influence across the industry.

Exclusive Benefits for Developers

For developers, GetApps not only serves as a distribution platform but also offers curated content and exclusive discounts, enhancing user engagement. The Minicard feature introduces effortless app distribution, ensuring an optimized user journey and substantially increasing conversion rates and average revenue per user.

Revolutionizing Content and Service Distribution

Xiaomi is reshaping the digital landscape with its innovative content ecosystem featuring Granular Services. HyperOS allows the deconstruction of apps into core service modules, enabling users to add relevant services as widgets directly to their home screens. This user-friendly approach provides real-time updates without requiring users to download entire applications.

The Future of Digital Marketing

Xiaomi excels in digital marketing strategies through its intuitive and AI-powered platform. Utilizing OS-level data, developers can implement efficient user acquisition campaigns across various touchpoints, securing a commendable ranking in the 2024 AppsFlyer Power Ranking for Android Non-Gaming applications.

Maximizing Monetization Strategies

Through the Columbus Monetization Platform, Xiaomi is enhancing the commercial value of apps significantly. By integrating premium clients with demand-side platforms, developers can realize higher in-app advertising revenues. With established collaborations across over 1,500 apps, Xiaomi continues to lead in enhancing mobile monetization performance.

Impressive Growth in Overseas Internet Revenue

Xiaomi's international internet services continue to demonstrate robust growth. Recent quarterly results revealed a record revenue from internet services, indicating a remarkable 18.3% year-over-year increase in overseas internet earnings. This momentum showcases Xiaomi's ability to effectively tap into global markets.

Commitment to Users and Partners

Mr. Qiang Song affirmed the company's dedication to creating value for users and partners alike through sustainable practices. Staying true to the user-centric vision and the overarching 'Grow with Xiaomi' strategy will be a central focus as they explore new avenues for growth and innovation.

About Xiaomi Corporation

Founded in April 2010, Xiaomi Corporation is a leading consumer electronics and smart manufacturing company. Since being listed on the Hong Kong Stock Exchange in 2018, Xiaomi has solidified its position as a global leader in integrating smartphones and smart hardware through internet connectivity.

Xiaomi aims to be the brand that resonates with users' aspirations by delivering top-notch innovations at accessible prices. The company's mission is to create a better life for everyone through its array of innovative products.

As of recently, Xiaomi has emerged as one of the top smartphone manufacturers globally. The company has a staggering monthly active user count, surpassing 685.8 million. Xiaomi continues to foster a robust AIoT ecosystem, connecting approximately 861.4 million smart devices globally.

Frequently Asked Questions

What was discussed at the Xiaomi Internet Partner Conference?

The conference focused on building a sustainable open ecosystem for apps, services, and content, with insights from Mr. Qiang Song on future strategies.

How does GetApps benefit developers?

GetApps offers curated content, discounts, and a feature called Minicard that improves app distribution and monetization for developers.

What innovations does Xiaomi's HyperOS provide?

HyperOS enables core apps to be deconstructed into service modules, allowing for widget integration on home screens, enhancing user accessibility.

What is Xiaomi's approach to digital marketing?

Xiaomi utilizes AI algorithms and OS-level data to run successful user acquisition campaigns across its extensive platform.

How has Xiaomi's overseas internet revenue fared recently?

The company experienced an 18.3% year-over-year growth in overseas internet revenue, marking a historic high for their global internet service earnings.

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