Xiaocaiyuan Celebrates Successful Listing on Hong Kong Exchange

Xiaocaiyuan Achieves Major Milestone with Hong Kong Listing

Xiaocaiyuan, backed by Harvest Capital, has made a significant leap forward by debuting on the Main Board of the Hong Kong Stock Exchange (stock code: 00999.HK). This marks an important achievement for the company, which has swiftly emerged as a leader in China's casual dining sector.

Driving the Future of Casual Dining

As the casual dining industry evolves, Xiaocaiyuan aims to capitalize on this momentum. With 663 restaurants operating in major cities, the company recorded an impressive operating revenue of 3.544 billion yuan and a profit of 401 million yuan. The launch on the stock exchange is designed to fuel the expansion of its network, strengthen its brand presence, and improve its supply chain management.

A Vision for Modern Dining

During the listing ceremony, Wang Shugao, the Chairman of Xiaocaiyuan, expressed gratitude for their journey and commitment to customer service. He emphasized that the company's IPO is a foundation for future goals, dedicating itself to high-quality dining experiences.

Harvest Capital's Role in Progress

Alan Song, Founding Partner of Harvest Capital, acknowledged Xiaocaiyuan’s achievements and growth. The partnership has included significant investments amounting to 500 million yuan since 2023, allowing Xiaocaiyuan to capture increasing market demand for affordable dining options. This collaboration not only fosters growth but reinforces their goal of redefining the Chinese dining experience.

Culinary Excellence and Value

Since its founding in 2013, Xiaocaiyuan has flourished by focusing on quality; it operates over 663 directly-owned stores, with a strong presence across various provinces. By offering homestyle dishes made from fresh ingredients, it caters to the preferences of diverse customers, becoming a favored dining choice.

Innovative Menu and Dining Approach

Drawing inspiration from Huizhou cuisine, Xiaocaiyuan has modernized traditional dishes, adopting healthier cooking methods that include less oil and salt. The streamlined menu featuring 45 to 50 core dishes ensures high standards of quality while maintaining variety for diners. Beating competitors, Xiaocaiyuan prepares meals with fresh ingredients directly in-store, minimizing reliance on pre-made options.

Elevated Supply Chain Efficiency

The success behind Xiaocaiyuan lies in its robust supply chain management. The company upholds stringent procurement standards and has built lasting partnerships with trusted suppliers, ensuring access to high-quality ingredients at competitive prices. Through centralized procurement methods, Xiaocaiyuan efficiently manages costs and maintains sustainable operations while delivering value to its customers.

Efficient Logistics and Delivery System

The firm operates a central kitchen and multiple warehouses to facilitate seamless logistics and delivery. With a fleet of transport vehicles ensuring prompt deliveries, the company's advanced supply chain infrastructure directly impacts its ability to serve customers efficiently.

Embracing Modernization in Operations

The company invests in modernization, with comprehensive training and systems established to ensure high standards across all operations. Xiaocaiyuan thrives on digital transformation; its advanced membership program boasts over 8.3 million members, enhancing customer loyalty while providing valuable insights for business improvement.

Expanding Horizons with Dual-Brand Strategy

The launch of the community-oriented brand 'Caishou Canteen' is another strategic move designed to attract urban customers seeking affordable meal options. With pricing between 20-40 RMB per meal, this initiative is tailored to provide quality dining experiences while growing the Xiaocaiyuan brand.

Empowering Employees for Success

At Xiaocaiyuan, employee empowerment is a key principle. The majority of shareholders are former frontline employees, emphasizing a strong alignment with the company’s mission. Internal promotions and training programs create a culture where individuals are motivated and invested in the company's success.

Charting a Path for Future Growth

As Xiaocaiyuan sets its sights on future expansion, the company aspires to become a globally recognized name in casual dining. With a continued commitment to innovation and customer-centric values, Xiaocaiyuan aims to create dining experiences that resonate with customers everywhere.

Frequently Asked Questions

1. What is Xiaocaiyuan?

Xiaocaiyuan is a Chinese casual dining restaurant chain that specializes in affordable, high-quality meals.

2. When did Xiaocaiyuan go public?

The company officially debuted on the Hong Kong Stock Exchange recently, marking a significant achievement for its growth.

3. How does Xiaocaiyuan ensure its meal quality?

Xiaocaiyuan prepares meals using fresh ingredients on-site and maintains strict procurement standards for its suppliers.

4. What is the concept behind the 'Caishou Canteen'?

This dual-brand strategy aims to offer affordable, high-quality dining options in community settings, catering to varied consumer needs.

5. How has digital transformation impacted Xiaocaiyuan?

The company utilizes digital systems for membership, enterprise resource planning, and data analysis, improving customer engagement and operational efficiency.

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