WWE and Seagram's Escapes Launch Spiked Beverage Collaboration
Exciting Partnership Between WWE and Seagram's Escapes
WWE, a leader in sports entertainment, has teamed up with Seagram's Escapes, a brand famous for its delightful flavored malt beverages, to bring fans an exciting new product. This partnership marks a significant milestone as it introduces the first-ever co-branded item from WWE, the Seagram's Escapes Spiked, a ready-to-drink beverage that promises to enhance fan experiences.
Launch of Seagram's Escapes Spiked
The Seagram's Escapes Spiked line features an array of delightful flavors, including Rumble Punch, Jamaican Me Happy, Pineapple Powerhouse, Pineapple Cherry Lime, and Slammin' Blueberry, Blueberry Lemon. These offerings ensure that fans have a refreshing drink option while they enjoy their favorite WWE events.
Integrations at WWE Live Events
As part of their agreement, Seagram's Escapes will be prominently featured during WWE Premium Live Events. This includes events like Money In The Bank, SummerSlam, and Survivor Series. Fans can look forward to enhanced sponsorship activities and a unique digital content series featuring WWE Superstars, allowing for a fun engagement beyond just the wrestling mat.
Statements from Key Leaders
Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO Group Holdings, expressed excitement about this collaboration. He noted, "Seagram's has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner for our first-ever licensed ready-to-drink product as we continue to broaden and diversify the category." This statement highlights the strategic importance of the partnership to both companies.
Jaime Polisoto, brand director at Seagram's Escapes, echoed this sentiment stating, "Our collaboration with WWE marks an exciting moment for Seagram's Spiked as we connect with WWE's global audience. Our sales team is thrilled to leverage WWE Superstar appearances at retailers, which will create unforgettable experiences for fans." Their commitment to reaching fans at retail locations demonstrates the partnership's aim to engage patrons far beyond just the events themselves.
About WWE and Seagram's Escapes
WWE is recognized as a global leader in sports entertainment, providing fans with original content throughout the year. The organization employs world-class distribution partners to ensure wide-reaching access to its family-friendly programming, viewed in over a billion households and 20 languages. The streaming service Peacock hosts all premium live events along with a variety of original programming.
Seagram's Escapes has built a reputation for crafting quality flavored malt beverages since its introduction in 1985. With its headquarters in Rochester, New York, Seagram's Spiked is the higher alcohol volume branch of the brand, delivering the same excellent tastes that its fans have come to love.
Stay Connected
As time goes on, both WWE and Seagram's Escapes are determined to maintain strong connections with their audiences. By leveraging social media platforms like Instagram, Twitter, Facebook, and Pinterest, they remind fans of the importance of enjoying products responsibly while celebrating the fun of their collaboration.
Frequently Asked Questions
What is the partnership between WWE and Seagram's Escapes?
The partnership focuses on the launch of the Seagram's Escapes Spiked beverage, featuring various flavors, and includes promotional integrations at WWE events.
When can fans expect to see the Seagram's Escapes Spiked products?
The products are now available at retailers nationwide, offering fans a new beverage option during WWE events.
What flavors are included in the Seagram's Escapes Spiked line?
The line includes flavors such as Rumble Punch, Pineapple Powerhouse, and Slammin' Blueberry.
How does this partnership benefit WWE fans?
This collaboration enhances fan experiences through special promotions, appearances, and engaging digital content.
Where can I find more information about WWE and Seagram's Escapes?
More details can be found on WWE's official website and Seagram's Escapes social media pages.
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