Woodpack Global: A New Beginning for the Industry
The National Wooden Pallet & Container Association has officially rebranded to Woodpack Global, signifying a transformative era in the wooden packaging industry. The change reflects not only the industry's remarkable growth but also its commitment to innovation and resilience in a rapidly evolving global market.
Embracing Change for a Bright Future
This rebranding initiative comes after comprehensive discussions and planning among members and stakeholders, showing a collective vision for the future. Members expressed the necessity for a name that is not only memorable but also encapsulates the essence of wood packaging and its comprehensive role in modern supply chains.
A Name that Resonates
Board Chair Hinton H. Howell articulates how the name Woodpack Global honors the roots of the association while embracing a global outlook. Howell explained, "We are wood. We are pallets. We are wood packaging. The spirit of our mission continues as we emphasize: Pallets Move the World®." This philosophy serves as a constant motivator for the association's endeavors.
Members at the Heart of the Transformation
Brent McClendon, President and CEO, highlighted the member-driven nature of this change, noting that it reflects the industry's shift towards a more integrated global network. The name Woodpack Global represents a commitment to leadership and advocacy while aligning with recent staff expansions that enhance the association's capacity to address key issues affecting the wood packaging realm.
Unveiling the Future
The official debut of the new name along with its logo will take place at the Annual Leadership Conference. This event represents a significant milestone for Woodpack Global, aiming to strengthen connections within the industry while reinforcing its stance as a leader in global wood packaging.
About Woodpack Global
Woodpack Global, formerly known as the National Wooden Pallet & Container Association, stands as the foremost trade association advocating for the wood packaging industry. Established in 1946, it now boasts over 820 member companies spanning 43 countries worldwide. With lobbying offices in multiple regions, including the EU, USA, and Latin America, the association champions advocacy, safety, sustainability, and innovation within the supply chain, working tirelessly to support those who facilitate modern commerce.
Frequently Asked Questions
What prompted the name change to Woodpack Global?
The name change reflects the industry's growth and the need for a brand that embodies the full scope of wood packaging.
When will the new brand identity be revealed?
The new brand and logo will be unveiled during the Annual Leadership Conference.
How many member companies does Woodpack Global represent?
Woodpack Global represents over 820 member companies across 43 countries.
What role does the association play in the industry?
The association advocates for the industry, focusing on safety, sustainability, and innovation while connecting global players.
What is Woodpack Global's mission statement?
The mission is to advocate for the wooden packaging industry and promote the message that Pallets Move the World®.