Woodpack Global: A Fresh Name for a Growing Industry
In a significant move reflecting industry evolution, the National Wooden Pallet & Container Association (NWPCA) has announced its transformation into Woodpack Global. This name change signifies a new direction, aiming to capture the rapid growth and innovative spirit of the wooden packaging sector. With today’s dynamic global supply chains, the rebranding emphasizes the critical role that wood packaging plays in facilitating commerce worldwide.
A Shift in Identity
The decision to adopt the name Woodpack Global came after thorough consultations with members, industry stakeholders, and the Board of Directors. This strategic rebrand mirrors a collective vision for a name that is not only concise and memorable but also encapsulates the full spectrum of wood packaging in today’s marketplace. This proactive approach is aimed at expanding the association’s influence and reach.
Honoring the Past While Looking Ahead
Board Chair Hinton H. Howell of Hinton Lumber Products has emphasized the importance of balancing tradition with modernity. As he put it, the new name reflects a shift from local operations to a global network, all while paying homage to the legacy of leadership that initiated the movement in the wood packaging sector. Howell stated, "We are wood. We are pallets. We are wood packaging. We are a pack that supports one another and fights for the wood pallet industry. While our name is changing, our message remains the same: Pallets Move the World®.”
Member-Driven Change
Brent McClendon, the President and CEO, also underlined the member-driven nature of this change. The rebranding to Woodpack Global positions the association at the forefront of modern wood packaging and reinforces its role in advocacy and leadership. In addition, this change aligns perfectly with the recent expansion of staff, enhancing capacity to address U.S. issues and drive value for its expansive global network.
Unveiling the New Brand
Woodpack Global is set to unveil its new branding, including the logo and overall brand identity, during an upcoming Annual Leadership Conference. This significant event is scheduled to showcase the association's renewed commitment to a unified future in wood packaging, with a focus on strengthening connections both domestically and internationally.
About Woodpack Global
Previously known as the National Wooden Pallet & Container Association, Woodpack Global stands as the preeminent trade association for the wood packaging industry. Established in 1946, the association now boasts over 820 member companies spanning across more than 43 countries. It actively promotes advocacy, safety, sustainability, and innovation throughout the wood packaging supply chain. Guided by the mantra Pallets Move the World®, Woodpack Global works to champion the enterprises central to modern commerce.
For those interested in learning more, reach out to Jason Ortega, CAE, JD, MBA, NWPCA Senior Vice President at 703.519.6104 for any inquiries regarding the new direction and initiatives.
Frequently Asked Questions
What prompted the name change to Woodpack Global?
The name change reflects the evolving landscape of the wood packaging industry, emphasizing innovation and a broader global presence.
What is the mission of Woodpack Global?
Woodpack Global aims to advocate for the wood packaging industry, promoting safety, sustainability, and innovation across the global supply chain.
When will the new branding be officially launched?
The new branding will be officially unveiled at the Annual Leadership Conference, set for later this year.
How will the rebranding affect existing members?
The rebranding is intended to enhance member benefits, by increasing the organization's influence and capacity to address industry challenges.
What is the significance of the slogan 'Pallets Move the World®'?
This slogan encapsulates the association's commitment to the wood pallet industry's critical role in facilitating global trade and commerce.
