Wix's 2024 Financial Performance Exceeds Expectations

Wix Reports Impressive Results for 2024

Capping off a year filled with notable advancements and financial achievements, Wix.com Ltd. has announced its robust performance for the fourth quarter and full year 2024. This period marked an acceleration in growth alongside greater than expected free cash flow (FCF) generation. With the company exceeding the Rule of 40 in 2024, expectations are set high for 2025, aiming to achieve the Rule of 45.

Significant Year-End Financial Highlights

In the fourth quarter, Wix reported total bookings of $465 million, reflecting an 18% increase year-over-year (y/y). Additionally, total revenue reached $460 million, marking a 14% growth compared to the same quarter the previous year.

Growth Across Multiple Segments

The quarter saw positive momentum driven by steady growth among Self Creators and substantial gains in the high-growth Partners segment, with Partner revenue soaring by 30% y/y in FY2024. This performance was bolstered by key focuses in product areas such as Studio, AI, and commerce.

Free Cash Flow and Operational Efficiency

The company's commitment to efficiency resulted in FCF generation nearly doubling from the previous year, accompanied by improved profitability. The Q4 FCF margin saw impressive figures at 29%, while the annual FCF margin stood at an impressive 28%.

Shareholder Engagement Strategies

Wix executed a $200 million share repurchase program in January, augmenting its total repurchases to $725 million since August 2023. This action underscores Wix's dedication to providing value to its shareholders while managing its share count effectively.

Financial Overview of Q4 2024

The financial landscape for Q4 2024 was marked by remarkable achievements:

• Total revenues hit $460.5 million, a 14% increase year-over-year.
• Creative Subscriptions revenue for the quarter was $329.7 million, up 11% y/y.
• Business Solutions revenue reached $130.7 million, reflecting a growth of 21% y/y.
• Overall bookings for the quarter were noted at $464.6 million.
• The gross margin was commendable at 69% on a GAAP basis.
• GAAP net income for Q4 was reported at $48.0 million, translating to $0.86 per basic share.

Looking Ahead to 2025

Wix's leadership is optimistic about the coming year, with bold plans to continue its trajectory of innovation-powered growth. The company intends to leverage internal AI initiatives and maintain robust revenue momentum through product enhancements and strategic initiatives.

Revenue and Booking Projections

For 2025, Wix anticipates strong bookings between $2,025 and $2,060 million and revenue projections ranging from $1,970 to $2,000 million. With top-line growth expected, the company remains focused on ensuring operational efficiency and excellence.

Summary and Contact Information

As Wix navigates the landscape of digital creation tools, its investment in innovation and product development positions it for sustained success. For further information or media inquiries, please reach out via email to PR@wix.com.

Frequently Asked Questions

What were Wix's total revenues for 2024?

Wix reported total revenues of $1.761 billion for the entire year of 2024, signifying a 13% year-over-year increase.

How did Wix perform in Q4 2024 compared to Q4 2023?

In Q4 2024, Wix achieved $460.5 million in revenues, which is a 14% increase from Q4 2023.

What is Wix's share repurchase plan?

Wix completed a $200 million share repurchase plan, totaling $725 million in share repurchases since August 2023.

What are Wix's growth expectations for 2025?

Wix is on track to achieve Rule of 45 in fiscal year 2025, supported by innovation and operational efficiencies.

How many total premium subscriptions does Wix have?

Wix ended 2024 with 6.2 million total premium subscriptions, demonstrating its market penetration and customer loyalty.

About The Author

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