Major Partnerships Forged Ahead of the 150th Westminster Dog Show
The Westminster Kennel Club has proudly announced its corporate partners for the 150th Westminster Kennel Club Dog Show. This prestigious event, returning with fervor, will showcase a decade-long collaboration with notable brands.
Celebrating Historic Brand Collaborations
Purina Pro Plan continues its tradition as the Presenting Sponsor for the 15th consecutive year, highlighting its commitment to the well-being of competing dogs. They have fueled an incredible 18 of the last 19 Best in Show Champions. Additionally, they are reinvigorating the excitement by introducing the Pro Plan Veterinary Supplements FortiFlora, which will present the much-anticipated Flyball Tournament.
The Purple Leash Project
Moreover, this year, Purina is championing the Purple Leash Project, a cause focused on creating safe spaces for domestic violence survivors and their pets. This important initiative emphasizes Purina's commitment to animal welfare and community support.
Introducing New Partners at the Dog Show
Among the newcomers to this year's show are ororo Heated Apparel, Johnston & Murphy, and Acuity Scheduling. ororo, a leader in heated apparel, becomes the Official Heated Apparel Partner, enhancing guests' comfort during the event. Meanwhile, Johnston & Murphy, a venerable American lifestyle brand — celebrating its 175th anniversary — will provide stylish attire for competitors and VIPs at the event.
Event Scheduling Made Easy
Acuity Scheduling joins as the Official Scheduling Partner, introducing a platform for fans and competitors to pre-schedule their activities, ensuring a smooth experience throughout the dog show.
A Commitment to Excellence Through Tradition
The Westminster Kennel Club, established in 1877, remains dedicated to enhancing the lives of dogs and promoting responsible ownership. Renowned for hosting the longest continuously held sporting event in the U.S., it continues to showcase the very best in canine talent.
FieldTurf Landscape's Contribution
Once again, FieldTurf Landscape, a leading provider of turf solutions, supports the show by covering over 60,000 square feet of event space, ensuring optimal performance for the dogs while enhancing their experience during competitions.
Engaging Merchandise and Special Events
This milestone anniversary will see a variety of exclusive merchandise created with partners like Lingua Franca. These items will not only be available during the event but will cater to dog lovers eager to commemorate this remarkable occasion.
Looking Ahead to Westminster Week
As the anticipation builds for Westminster Week, guests can expect an unforgettable experience filled with competitions, joyful celebrations, and unique collaborations. Tickets for all events are already on sale, ensuring that a broad audience can partake in this iconic celebration of canine excellence.
Frequently Asked Questions
What is the Westminster Kennel Club Dog Show?
The Westminster Kennel Club Dog Show is America’s most prestigious dog show, showcasing top canine competitors annually.
Who are the main sponsors for the upcoming dog show?
Purina Pro Plan is the Presenting Sponsor, alongside new partners like Johnston & Murphy and ororo Heated Apparel.
What unique features are introduced this year?
This year features new events like the Flyball Tournament and exclusive merchandise celebrating the 150th anniversary.
When does the dog show take place?
The Westminster Kennel Club Dog Show kicks off with multiple events from January 31 to February 3.
How can spectators enjoy the event?
Spectators can purchase tickets online and will have the chance to engage with sponsors through various activities and merchandise offerings.
