Pro Plan Veterinary Partners with Ease for Enhanced Support
This exciting collaboration extends Pro Plan Veterinary's mission to provide veterinary clinics with no-cost access to veterinary behaviorists through Ease.
Purina Pro Plan Veterinary has unveiled a pivotal partnership with Ease, a leading online platform for veterinary behavioral specialty care. This initiative is part of the Pro Plan Veterinary Support Mission and aims to dismantle barriers veterinarians often encounter in practice.
Understanding the Importance of Behavioral Support
Behavioral challenges in pets are a significant concern for veterinary clinics and frequently result in problematic outcomes such as animal surrender or euthanasia. Surprisingly, over 70% of dogs and close to 50% of cats exhibit behaviors related to stress and anxiety, which are usually treatable with proper intervention. In the U.S., the number of board-certified veterinary behaviorists is alarmingly low, with only a fraction of practicing veterinarians possessing this specialty knowledge. This gap can lead to feelings of frustration and compassion fatigue among veterinarians.
Ease's Role in Veterinary Practices
With this new partnership, veterinary practices now have the opportunity to connect with a network of board-certified veterinary behaviorists, each a licensed Diplomate of the American College of Veterinary Behaviorists (DACVB). This resource is invaluable, as very few practices have this level of expertise available in-house. The partnership will broaden Ease's outreach, enabling pet parents across the country to obtain behavioral treatment while ensuring that general practice vets remain central to care.
Bridging the Gap in Behavioral Care
Brandy Kuentzel, co-founder and CEO of Ease, emphasizes the emotional toll that behavioral issues can place on veterinarians, who are often unable to provide the necessary support. "This partnership helps to close that gap by raising awareness of behavioral issues in practices and increasing access to expert care, ensuring that every pet family can receive specialist-level help without delay,” Kuentzel stated.
For Pro Plan Veterinary, collaborating with Ease represents another effort to empower veterinarians through its ongoing support mission. Initiated in 2024, this mission aims to tackle the challenges faced by veterinary professionals while reinforcing the brand's dedication to their well-being.
Expert Support at No Cost
The online platform provided by Ease allows veterinarians to efficiently submit behavioral cases for review. Following this, a structured behavioral program is designed for the client, while veterinarians can manage medication and testing with guidance from DACVBs. Pet owners gain access to an online portal that includes a personalized treatment plan tailored to their pet’s needs, along with various resources such as training videos and email support.
Utilizing Effective Tools for Pet Behavior
This partnership between Pro Plan Veterinary and Ease seamlessly integrates tools that help in treating behavioral issues. Among these tools is Calming Care, recognized as the leading veterinarian-recommended solution for supporting calm behavior in pets. This product contains beneficial bacteria designed to promote tranquility in both dogs and cats.
In summation, the collaboration stands as a significant advancement in veterinary care. With the ongoing efforts from Pro Plan Veterinary and Ease, veterinary clinics will be better equipped to address behavioral challenges, ultimately enhancing the well-being of pets and improving the experiences of their owners. It is an exciting time for pet health as more resources become available to tackle these common concerns.
Frequently Asked Questions
What is the main purpose of the Pro Plan Veterinary and Ease partnership?
The partnership aims to provide veterinary clinics with no-cost access to expert behavioral support from board-certified veterinary behaviorists, helping to address behavioral issues in pets.
Why is addressing pet behavioral issues important?
Pet behavioral issues can lead to significant concerns, including animal surrender or euthanasia, making it essential to provide proper support and treatment.
How does Ease support veterinary practices?
Ease offers a platform where veterinarians can submit behavioral cases, receive guidance from specialists, and provide tailored treatment plans to clients.
What resources are available to pet owners through this partnership?
Pet owners gain access to personalized treatment plans, on-demand videos, training tutorials, and ongoing email support for behavioral questions.
What is Calming Care and how does it relate to this initiative?
Calming Care is a veterinarian-recommended supplement that helps maintain calm behavior in pets, and it is one of the tools utilized by Ease practitioners during treatment.
