Western Group's Exciting Transformation to SSA Marine Brand
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Western Group Transitions to SSA Marine Brand
In a significant shift, Western Group has announced its rebranding as SSA Marine, signaling a prominent change in its identity while embracing its vital role in global logistics. This transition underscores the company’s commitment to connecting international trade with essential transportation infrastructures, including marine, rail, and road networks.
Unifying Strengths of Western Group and SSA Marine
Since becoming a part of the Carrix family of companies in 2006, Western Group has collaborated closely with SSA Marine. This partnership has leveraged their combined strengths, applying best practices and vast industry expertise to serve a diverse clientele encompassing container, breakbulk, bulk, auto, and cruise sectors across North America.
Details of the Rebranding Process
As the brand evolves, several entities within Western Group will rename and align under the SSA Marine banner. Notably, Western IntermodeX will henceforth be known as IntermodeX, an SSA Marine Enterprise. Auxiliary brands such as Coast 2000, Interhold, and Quickload Logistics will also unite under this new identity to promote cohesiveness in service delivery.
Leadership Insights on the Transition
Celebrating this transformation, Lauren Offenbecher, President of SSA Marine's conventional division, remarked on the synergy developed over many years of collaboration. This change presents an incredible opportunity to enhance North American operations. She emphasized that while their brand names are changing, the daily dedication to customer service remains steadfast.
Benefits of Integration for Employees and Partners
Dave Lucas, President of Western Group, expressed his enthusiasm regarding the integration. He highlighted that combining Western Group’s Canadian assets with SSA Marine’s extensive global reach creates numerous opportunities for employees and stakeholders alike. This partnership promises a promising outlook for the future of their maritime and intermodal services.
About Carrix and SSA Marine
Carrix, along with its subsidiary SSA Marine, ranks among the foremost independent and privately-held marine terminal operators globally. With operations spanning over 250 terminal facilities and rail yards across continents, the company is poised for growth. Additionally, Tideworks Technology, a Carrix subsidiary, is committed to delivering cutting-edge technology solutions tailored for the transportation sector. Since its inception in 1949, Carrix has strategically expanded its influence while consistently prioritizing customer needs and ambitions, employing more than 19,000 professionals worldwide.
Frequently Asked Questions
What prompted Western Group to rebrand as SSA Marine?
The rebranding reflects Western Group's integration within the global SSA Marine network, enhancing its identity and service capabilities.
How will this rebranding affect customers?
Customers can expect the same dedication to service, while benefiting from the combined strengths of two established brands in the logistics sector.
What changes will occur to the existing Western Group entities?
Entities like Western IntermodeX will be rebranded as IntermodeX, an SSA Marine Enterprise, promoting a unified brand identity.
When did Western Group become part of Carrix?
Western Group joined the Carrix family in 2006, establishing a strong partnership with SSA Marine since then.
What is the reach of Carrix and SSA Marine?
Carrix and SSA Marine operate over 250 terminal facilities and rail yards across multiple regions, emphasizing their global presence in the logistics market.
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