West Cary Group Expands Public Sector Partnerships with New Contract

West Cary Group Secures Contract with Virginia Department of Health

West Cary Group, a prominent name in the marketing landscape, has recently been awarded a significant marketing and communications contract with the Virginia Department of Health (VDH). This achievement showcases the firm’s commitment to expanding its portfolio within the public sector while leveraging its extensive expertise in data-driven marketing strategies.

A Thriving Collaboration

The announcement of this collaboration has generated excitement both within the firm and the VDH. Moses Foster, President and CEO of West Cary Group, expressed enthusiasm about the new project. He highlighted the opportunity to utilize the firm’s comprehensive marketing capabilities to assist a government organization dedicated to a vital mission: the health and well-being of Virginians.

Understanding the Virginia Department of Health

The Virginia Department of Health plays a crucial role in safeguarding public health across the state. Comprising over 3,300 staff members and functioning through 35 local health districts and 119 health departments, the VDH has a strong foundation aimed at promoting statewide health and wellness. Recently, the department achieved national accreditation from the esteemed Public Health Accreditation Board (PHAB), further cementing its status as a leader in public health.

Growth and Expansion at West Cary Group

As West Cary Group approaches its 17th year of operation, it is on the brink of becoming a midsize agency, boasting nearly 100 employees distributed across 11 states. The firm's focus has been on increasing its public sector clientele, and the addition of VDH to its roster reflects this trend. Other notable clients include the City of Richmond Department of Public Utilities and the Philadelphia Water Department, showcasing a diverse portfolio of public service organizations.

The Power of Creativity and Analytics

Debra Fitzgerald, Executive Creative Director at West Cary Group, remarked on the firm's growing public sector client list. She emphasizes the combination of creative talent, analytical prowess, and digital engineering skills as a recipe for successful marketing campaigns that deliver measurable results. This innovative approach has positioned West Cary Group as a respected player in the competitive marketing landscape.

About West Cary Group

Founded in 2007 by Moses Foster, West Cary Group is a full-service, minority-owned agency specializing in advertising, technology, and communications. The agency operates as a comprehensive delivery engine, executing insights throughout the customer journey. With a commitment to merging award-winning creativity with precise data analysis, the firm crafts marketing campaigns that yield tangible outcomes. Their expertise includes digital advertising, mobile application development, brand marketing, and much more, making them a go-to partner for various organizations.

Frequently Asked Questions

What is the Virginia Department of Health's mission?

The Virginia Department of Health aims to promote and protect the health of all residents in the state.

Who is the CEO of West Cary Group?

Moses Foster is the President and CEO of West Cary Group.

What types of services does West Cary Group offer?

West Cary Group provides services including digital advertising, brand marketing, web development, and more.

How long has West Cary Group been in operation?

West Cary Group has been operating for approximately 17 years.

What does the contract with VDH entail?

The contract involves managing and expanding VDH's marketing activities and implementing public awareness campaigns.

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