WebMD Ignite Unveils Enhancements to Coach for Health Plans
New capabilities enable faster, more efficient outreach to help health plan members take control of their health and minimize costs
WebMD Ignite, renowned as a leader in healthcare growth partnerships, recently announced significant enhancements to its care management solution, Coach. This platform serves as a vital tool for health plans aiming to facilitate better member engagement while reducing costs.
Coach integrates a comprehensive digital health engagement strategy, making it easier for health plans to keep their members active and involved. Utilizing a wide array of educational resources, innovative behavior-change methods, campaign tools, and detailed analytics, Coach helps organizations execute targeted health campaigns efficiently while managing chronic diseases effectively.
The latest enhancements leverage proven SMS text-messaging technology, designed to improve operational efficiencies and health outcomes by allowing care managers to communicate effectively through members' favored channels. The platform also boasts a feature for population-wide campaigns, facilitating automated health education delivery that adheres to population health initiatives via real-time engagement metrics.
“Today's members desire seamless, mobile-first interactions, and health plans must have tools that fulfill these needs.” said Veronica Short, vice president of Product Management at WebMD Ignite. “The improved SMS capabilities within Coach empower care managers to engage with members at critical moments, enhancing outreach and ensuring better health outcomes across the populations they oversee.”
By providing timely health education through preferred communication channels, Coach ensures members have instant access to necessary information. This fosters healthier behaviors, leading to improved adherence to medication protocols, increased outpatient visits, and higher participation in preventive care measures. Additionally, it significantly reduces the need for costly interventions caused by hospital admissions and emergency visits.
Statistics reveal that an extraordinary 99% of text messages are opened and 90% are read within three minutes of delivery. This high engagement rate underscores the effectiveness of text messaging as a rapid communication tool, often surpassing traditional methods such as phone outreach or printed materials. By incorporating these capabilities into Coach, WebMD Ignite enables health plan care-management teams to achieve engagement objectives, enhancing treatment compliance, and reducing claims costs efficiently.
New functionalities within Coach are tailored to be user-friendly, flexible, and customizable, catering to the specific requirements of different health plans and their member demographics, enabling:
Real-time Communication
Immediate Notification: Push notifications guarantee that health education messages are seen promptly, keeping the information relevant and encouraging prompt response.
Custom Branding Options
Tailored Messaging: Text templates can be personalized to align with each health plan's branding, ensuring consistent communication.
Member-Centric Design
Convenient Outreach: Deliver concise and actionable information straight to the members' mobile devices, enhancing accessibility.
Seamless Integration Workflow
Streamlined Messaging: Care managers can easily select, send, and track text-based education within Coach, managing member preferences effectively.
The population-wide campaigns feature empowers health plans to connect with members on a larger scale, promoting proactive population health strategies via targeted digital communication. This capability is beneficial to both clinical and administrative teams, allowing customized messages to specific member groups for routine care reminders or health event alerts. Additionally, member lists can be uploaded, and messaging scheduled easily over time, all supported by industry-leading analytics tools that track engagement metrics like delivery and open rates.
WebMD Ignite collaborates with numerous top healthcare plans, promoting transformative care management through scalable, dynamic solutions that produce measurable outcomes. The Coach platform complements WebMD Ignite's comprehensive array of services designed for health plan clinical and marketing teams, enhancing the overall service offer.
About WebMD Ignite: WebMD Ignite is a unique division within WebMD and Internet Brands, focused on becoming the premier partner for healthcare organizations, leveraging industry expertise to deliver actionable insights throughout the patient journey. Their solutions effectively address healthcare challenges to improve member engagement, loyalty, and health outcomes.
About WebMD Health Corp.: As a key player in the digital health revolution, WebMD connects consumers, patients, healthcare professionals, and systems through various platforms. Their extensive network provides cutting-edge content and digital services that enhance health decision-making and streamline care pathways.
Frequently Asked Questions
What are the new features of the Coach platform?
New features include SMS capabilities for real-time communication, customizable messaging, and a population-wide campaign tool that enhances member engagement.
How does Coach help improve health outcomes?
By providing timely health education through preferred channels and encouraging healthy behaviors, Coach aims to improve treatment adherence and preventive care participation.
What percentage of text messages are opened?
Statistics indicate that 99% of text messages are opened and 90% are read within three minutes of being sent.
Who benefits from the new features in Coach?
Both health plan clinical and administrative teams can utilize the platform's new capabilities to enhance outreach and engagement strategies with members.
What is the connection between WebMD Ignite and the broader WebMD Network?
WebMD Ignite functions within WebMD Health Corp.'s extensive ecosystem that includes various health-focused services and content, optimizing the healthcare experience for all stakeholders.
