Waupaca Foundry Revamps Sales Strategies for Greater Growth

Waupaca Foundry Enhances Sales Organization for Improved Focus

Waupaca Foundry, globally recognized as the largest producer of gray, ductile, and austempered ductile iron castings, is making significant strides to enhance its sales organization. This expansion is strategically designed to better meet customer needs while seizing growth opportunities in influential market segments.

Division of Sales Segments

The company has decided to split its existing Off-Highway, Industrial, Municipal, & Other segment into two specialized sectors: Off-Highway and Consumer, Industrial & Government. This change aims to sharpen their focus and responsiveness to each market's unique requirements.

Introduction of New Leadership

With these organizational changes, Waupaca Foundry announces the appointment of three visionary sales leaders. These key appointments will be reporting directly to Steve Wasil, the Chief Sales Officer. This restructured leadership is intended to bolster the company’s outreach and effectiveness.

Scott Seckel's New Role

Scott Seckel has ascended to lead the Off-Highway Segment after a commendable 17-year tenure with Waupaca Foundry. His extensive experience and understanding of the iron castings industry make him the ideal candidate for this pivotal role, as he aims to expand market share and build new partnerships.

Danielle Smith Takes the Helm

Danielle Smith, who came on board in June as a Key Account Manager, has been entrusted with leading the new Consumer, Industrial & Government Segment. With a rich background of over 19 years dedicated to nurturing new customer relationships, she is positioned to drive growth in these crucial sectors.

Denise Korbol's Expertise

Joining Waupaca Foundry as the new Sales Operations Director, Denise Korbol brings valuable experience from Eaton, where she successfully led various CRM initiatives. Her focus will be to streamline contract review processes, enhancing both efficiency and effectiveness in customer service delivery.

Commitment to Excellence

The recent organizational changes are effective immediately and further signify Waupaca Foundry’s dedication to innovation and operational excellence. Mike Hawthorne, CEO of Waupaca Foundry, expressed, "These strategic appointments reflect our commitment to better serve our existing customers and pursue sustainable growth with new clients across different market segments.” His vision is clear—strengthen the company’s industry standing through unparalleled value delivery.

About Waupaca Foundry, Inc.

As North America’s prominent supplier of iron castings serving the automotive, commercial vehicle, agriculture, construction, and industrial markets, Waupaca Foundry excels in producing high-quality gray, ductile, and austempered ductile iron castings. The company employs cutting-edge processes and technologies and has expertise in precision machining and assembly.

Headquartered in Waupaca, Wisconsin, Waupaca Foundry operates five foundries in Wisconsin and Indiana, employing around 3,500 dedicated professionals. Their commitment to quality and service ensures they remain a staple in the iron casting industry.

Frequently Asked Questions

What are the main goals of Waupaca Foundry's organizational change?

The primary goals are to improve customer engagement and capitalize on growth opportunities by creating focused sales segments and appointing experienced leaders.

Who has been appointed to lead the Off-Highway Segment?

Scott Seckel has been promoted to lead the Off-Highway Segment, bringing 17 years of valuable experience to his role.

What is the significance of the new Sales Operations Director position?

This position, now held by Denise Korbol, is essential for optimizing operational efficiency and enhancing customer service delivery through better contract management.

What sectors will the new sales segments cover?

The newly focused segments will include Off-Highway and Consumer, Industrial & Government markets.

What does Waupaca Foundry specialize in?

Waupaca Foundry specializes in producing gray iron, ductile iron, and austempered ductile iron castings, using state-of-the-art technology while also offering precision machining and assembly services.

About The Author

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