Waterloo Sparkling Water Forms Exciting Partnership with Rangers

Waterloo Sparkling Water Partners with the New York Rangers

In an exciting development for sports fans and beverage lovers alike, Waterloo Sparkling Water has become an official partner of the New York Rangers and Madison Square Garden. This partnership means that fans will find a wide selection of Waterloo products available at concession stands, including the introduction of a dedicated Waterloo stand at Madison Square Garden.

Enhanced Fan Experience at Madison Square Garden

The partnership is a significant win for attendees of events at Madison Square Garden, known as The World's Most Famous Arena. With Waterloo Sparkling Water available at various concession points, fans can enjoy refreshing drinks while supporting their teams, enhancing their overall game-day experience.

What to Expect at the Games

Fans can look forward to seeing Waterloo Sparkling Water featured prominently during New York Rangers games. From digital advertisements on dasherboards to LED signage throughout the arena, the brand will have a strong presence, aiming to connect with hockey enthusiasts who appreciate quality beverages.

Statements from Key Company Officials

Jamaal Lesane, Chief Operating Officer at MSG Sports, expressed enthusiasm about the partnership, emphasizing their commitment to enriching the fan experience. He stated, "We are continually looking for ways to diversify our offerings for fans, and partnering with a vibrant brand like Waterloo Sparkling Water allows us to do just that."

Kathy Maurella, Chief Marketing Officer of Waterloo Sparkling Water, also conveyed excitement, stating, "Becoming an official partner of the New York Rangers represents a milestone for our brand, showcasing the unique flavors of Waterloo to a dedicated sports audience."

About the Partnering Organizations

Madison Square Garden Sports Corp., established as a premier sports company, manages notable franchises including the New York Knicks and the New York Rangers. They are committed to providing essential support for athletes and an engaging atmosphere for fans.

On the other hand, Waterloo Sparkling Water, founded in 2017, offers an impressive range of fruit-inspired carbonated beverages. Their products are free from calories, sweeteners, and sodium, making them a healthy alternative for fans looking to quench their thirst during exciting games.

Sustainability and Community Focus

Both companies share a commitment to sustainability and supporting local communities. Waterloo Sparkling Water is crafted with care, utilizing aluminum cans to minimize waste. This conscious approach aligns with the values of many sports fans who prioritize eco-friendly choices.

Conclusion

The partnership between Waterloo Sparkling Water and the New York Rangers is more than just a branding effort; it focuses on delivering a refreshing fan experience. With unique beverage options available, fans can now enjoy a taste that complements the thrill of every game, reinforcing the bond between the sport, the arena, and the vibrant flavors of Waterloo.

Frequently Asked Questions

What is the new partnership about?

The partnership between Waterloo Sparkling Water and the New York Rangers allows fans to enjoy Waterloo’s beverages at Madison Square Garden during events.

Where can fans find Waterloo Sparkling Water?

Waterloo Sparkling Water will be available at various concession stands throughout Madison Square Garden, including a dedicated stand on the sixth floor.

How will this partnership enhance the fan experience?

Fans will have access to refreshing beverage options, making their game-day experience more enjoyable while cheering for their favorite team.

What type of advertising will Waterloo Sparkling Water have?

Waterloo will be featured on digitally enhanced dasherboards and other LED signage throughout the arena during New York Rangers games.

What are the values of Waterloo Sparkling Water with respect to sustainability?

Waterloo Sparkling Water is committed to being environmentally friendly, using recyclable aluminum cans and focusing on natural flavors without any artificial additives.

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