Walt Disney Launches New Unit to Harness AI and Mixed Reality
Walt Disney Establishes Office of Technology Enablement
Walt Disney is taking a significant step forward in the ever-evolving landscape of technology. The company has announced the formation of a new group dedicated to coordinating its use of groundbreaking technologies such as artificial intelligence (AI) and mixed reality across its various segments like film, television, and theme parks. This initiative reflects Disney's commitment to embracing innovation and enhancing consumer experiences.
Leadership and Structure of the New Office
The newly established Office of Technology Enablement will be led by Jamie Voris, who has served as the chief technology officer for Disney's film studio. Voris has previously showcased his leadership skills by guiding the development of Disney's application for the Apple Vision Pro mixed reality device. Following Voris's transition to this new role, Eddie Drake will assume the position of CTO.
Significance of AI and Mixed Reality
Alan Bergman, Co-Chairman of Disney Entertainment, emphasized the transformative impact that AI and extended reality (XR) are expected to have on consumer interactions, creativity, and the broader business landscape. He articulated that the rapid pace of advancements in these technologies necessitate Walt Disney's active exploration of new opportunities while effectively managing potential risks associated with their implementation.
Goals of the New Group
Bergman highlighted that the new unit aims to focus on the fast-evolving technology sector, specifically targeting AI and mixed reality, which combines the physical and digital realms. Rather than centralizing all technology projects under one umbrella, the group will work to ensure that various initiatives across the company align with Disney's overall strategic vision.
Staffing and Growth Plans
The Office of Technology Enablement is launching with a core leadership team, and plans are in place for it to expand to approximately 100 employees. This growth is seen as essential for effectively tapping into the rich opportunities these emerging technologies present.
Exploring Augmented and Virtual Reality
Various divisions within Disney have been actively exploring several applications of augmented reality, a technology that integrates digital elements into real-world environments, as well as virtual reality, which immerses users in entirely simulated experiences. Moreover, the recent establishment of a dedicated task force aims to analyze how AI can be implemented across Disney's expansive entertainment portfolio.
Research and Development Efforts
Walt Disney has made steps to fortify its knowledge base in emerging technologies. Notably, Kyle Laughlin, a veteran with experience in both augmented and virtual reality along with AI, rejoined the company as the senior vice president of research and development for Disney Imagineering after a brief tenure with Amazon's Alexa Gadgets division. His return signals Disney's intent to excel in the realm of innovative technologies.
Competitive Landscape in AR/VR
As the landscape for IoT and wearable tech evolves, competition is heating up. Companies such as Meta and Snap have launched lightweight augmented reality glasses, providing stylish alternatives to traditional VR headsets. According to recent data from market research firm IDC, around 1.7 million AR/VR headsets have been sold this year, with Meta holding a significant 60.5% market share, though competitors like Sony and Apple are beginning to challenge their position.
Future Prospects for Disney
Disney’s proactive stance in assembling a team to maximize their use of augmented and virtual reality technologies illustrates the company’s ambition to enhance visitor experiences at theme parks while also delivering engaging interactions for consumers at home. With leaders such as Voris and Laughlin at the forefront, Disney is poised to effectively navigate these technological waters, ensuring that its strategies are not just relevant but groundbreaking.
Frequently Asked Questions
What is the main focus of Disney's new Office of Technology Enablement?
The primary focus is on coordinating the use of AI and mixed reality technologies across Disney's various segments, including film and theme parks.
Who leads the new technology group at Disney?
Jamie Voris, formerly the chief technology officer of the film studio, is leading the Office of Technology Enablement.
What technologies is Disney exploring with this new initiative?
Disney is exploring applications of augmented reality, virtual reality, and mixed reality as part of its innovative strategy.
How many employees are expected in the new office?
The Office of Technology Enablement is expected to grow to about 100 employees.
What strategic vision does Alan Bergman have for this new unit?
Alan Bergman envisions the unit as a way to integrate emerging technologies into Disney's broader strategy while managing associated risks.
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