VISIT DENVER's 'Boredom is Fired' Workforce Initiative Launch
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VISIT DENVER's Groundbreaking Workforce Development Campaign
In an inspiring move, VISIT DENVER has unveiled its first-ever workforce development marketing campaign titled "Boredom is Fired." This initiative is tailored for young residents in the area, encouraging them to explore meaningful career opportunities in the tourism, leisure, and hospitality sectors. Recognizing the need for a robust workforce to sustain industry growth, this campaign aims to ignite interest and passion among high school and young adult students, showcasing the variety of exciting careers available.
Highlighting Career Opportunities
The "Boredom is Fired" campaign is a direct response to the growing concern over the hospitality sector's workforce challenges, exacerbated by recent events. The initiative emphasizes an array of job possibilities, such as event management, hotel operations, and food services. This campaign is not just about filling positions; it's about inspiring a new generation to view careers in tourism as viable, rewarding options that offer substantial growth potential.
Engaging Young Professionals
As part of this initiative, VISIT DENVER is collaborating with local educators, business leaders, and community organizations to spread the word. The campaign showcases real-life ambassadors from the industry who share their personal success stories, illustrating how diverse and fulfilling a career in hospitality can be. This approach resonates deeply with students, providing them with relatable examples of how these careers can lead to personal and professional fulfillment.
A Positive Push Towards Industry Engagement
Walter Isenberg, CEO and Co-Founder of Sage Hospitality Group, emphasized the importance of nurturing the next generation of industry talent. He stated that the hospitality field is ripe with opportunities, from dynamic engagement with guests to skill-building experiences across various departments. This sentiment is echoed throughout the campaign, which portrays hospitality careers not just as jobs, but as pathways to a rich and fulfilling professional life.
Investing in Future Success
Moreover, the campaign aims to foster connections between students and employers by organizing outreach programs in schools. VISIT DENVER representatives will directly engage with students, providing insights into the wide array of careers available in the tourism sector. This initiative promises to be a game-changer, bridging the gap between educational aspirations and real-world job opportunities.
Upcoming Campaign Features
Alongside the campaign's outreach efforts, a new immersive website will be launched to serve as a hub for career exploration in hotels, events, and outdoor activities. This platform will not only detail open job positions but will also provide information about educational resources and opportunities within the field.
Testimonials from Industry Leaders
Andrew Jackson, an event sales manager at Hyatt Regency, remarked on the joy and excitement found within a travel and tourism career. By sharing his journey, he hopes to inspire students to consider the hospitality industry as a rewarding profession that values youth and encourages growth through various learning opportunities.
Building a Stronger Workforce
The campaign's statistics highlight a promising trend: a significant increase in job postings within the travel and tourism industry, demonstrating recovery and growth. In fact, a report indicated a remarkable 51% rise in new job listings compared to the previous quarter. With "Boredom is Fired," VISIT DENVER is committed to addressing industry staffing needs while simultaneously uplifting students and connecting them with a vibrant field.
Continued Support for Educational Growth
In addition to the campaign, the VISIT DENVER Foundation has a long-standing tradition of supporting aspiring professionals through scholarships targeted at students pursuing hospitality studies in local universities and trade schools. Since its inception, this support has played a crucial role in shaping the future workforce of the area.
Conclusion
The launch of the "Boredom is Fired" workforce development campaign signifies a dedicated effort to elevate the tourism, leisure, and hospitality industry. VISIT DENVER is paving the way for its youth to explore exciting career paths while simultaneously nurturing a thriving economic environment for the city.
Frequently Asked Questions
What is the "Boredom is Fired" campaign about?
The campaign aims to encourage young people to explore careers in tourism, leisure, and hospitality, highlighting the benefits and opportunities in these fields.
Who is involved in this initiative?
VISIT DENVER collaborates with local educators, business owners, and community organizations to promote the campaign and its goals.
What kinds of jobs can students expect in this industry?
Career options include positions in event management, hotel operations, culinary arts, and outdoor recreation, among others.
How does the campaign engage students?
Visiting schools, promoting ambassador stories, and launching an informative website are key strategies to attract students.
What role does VISIT DENVER play in supporting education?
VISIT DENVER Foundation provides scholarships for hospitality programs, helping students pursue their career aspirations in the industry.
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