Visa Celebrates 28 Years with TIFF: New Experiences Await
Visa's Legacy at TIFF
Visa Canada proudly celebrates a remarkable milestone this year as it marks its 28th consecutive sponsorship of the Toronto International Film Festival (TIFF). This year, TIFF reaches its 50th edition, underscoring a significant moment not just for the festival, but also for cinema and the artistic community within the industry.
Heather Nobes, Vice President of Marketing for Visa Canada, shared the company's excitement by stating, "Visa is proud to support TIFF’s mission to change the way people see the world by expanding access to a festival that celebrates the best in arts, culture, and community." This dedication has allowed Visa to offer its cardholders exclusive perks and unforgettable experiences over nearly three decades.
Exclusive Experiences for Visa Cardholders
This year, Visa is thrilled to introduce the Visa Infinite Studio, an exclusive lounge space that immerses eligible cardholders right in the heart of the cinematic experience. Located on King Street West, the Studio provides a premium setting for guests to unwind, engage, and enjoy film culture as never before.
What Awaits at the Visa Infinite Studio
Inside the Visa Infinite Studio, guests will discover a world of luxury and entertainment. Here’s what you can look forward to:
- Appetizing, complimentary canapés and drinks crafted by the esteemed MICHELIN recognized Aburi Group.
- Live musical performances, allowing guests to request their favorite tunes from past TIFF films.
- Interactive experiences, including a self-capture photo studio, along with a tribute to TIFF’s storied 50-year history.
Where and When to Experience
The Visa Infinite Studio is located at a prime spot in Toronto and will be open from September 4 to September 10. However, entry is on a first-come, first-serve basis, exclusively for Visa Infinite or Visa Infinite Privilege cardholders.
As a leading sponsor of the festival, eligible Visa cardholders can also enjoy priority entry and access to lounges at the Visa Screening Room situated at Princess of Wales Theatre and Roy Thomson Hall, with possible perks such as complimentary drinks and popcorn for a cozy movie experience.
Empowering Communities Through Film
Beyond the glitz and glamour of the festival, Visa remains committed to uplifting communities. To that end, the company has collaborated with TIFF on an initiative named Visa Sharing the Screen. This program aims to broaden access to TIFF programming for local partners from equity-deserving communities, featuring curated events and screenings, along with intimate gatherings with filmmakers and artists.
The Visa Sharing the Screen initiative has been making waves since its inception in 2022, having welcomed over 2,000 local attendees to various screenings and events that foster engagement with the arts.
Visa's Broader Impact in the World of Sports and Culture
In addition to supporting TIFF, Visa has established itself as a global sponsor of numerous prestigious events, including the FIFA World Cup, the Olympic and Paralympic Games, and major sports leagues. This further demonstrates Visa's commitment to enhancing experiences across a wide array of cultural and sporting events.
For those keen to stay informed about the exclusive offerings for Visa cardholders at TIFF this year, following @VisaCA on Instagram will provide the latest updates and insights.
Frequently Asked Questions
What is the Visa Infinite Studio?
The Visa Infinite Studio is a premium lounge experience designed for eligible Visa cardholders during TIFF, offering exclusive perks and amenities.
Who can access the Visa Infinite Studio?
Access is limited to Visa Infinite and Visa Infinite Privilege cardholders, available on a first-come, first-serve basis.
What type of experiences can cardholders expect at TIFF?
Cardholders can anticipate live music, complimentary food and drinks, and interactive experiences at the Visa Infinite Studio.
How has Visa contributed to community engagement through TIFF?
Visa collaborates with TIFF through the Visa Sharing the Screen initiative, which provides access to events and screenings for local equity-deserving communities.
What other events does Visa sponsor?
Visa sponsors a variety of global events, including the FIFA World Cup, Olympic Games, and major sports leagues, showcasing its commitment to culture and sports.
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