VideoAmp Strengthens Leadership for Enhanced Media Transparency

VideoAmp Expands Leadership Team to Enhance Media Measurement

VideoAmp, a transformative media measurement company, has appointed Jessica Jensen as its new Senior Director for Product Methodology and Analytics. This strategic move underscores the company's commitment to improving industry standards in media measurement and compliance.

Jessica Jensen's Background

Jensen brings a wealth of experience from her 16 years at Ernst & Young (EY) in Consulting Services. In her new role at VideoAmp, she will focus on refining audit readiness and developing strategic policies to improve transparency, thereby enhancing the company’s visibility in the industry.

Commitment to Transparency and Quality Measurement

In her new position, Jensen will report directly to Adria Jewell, the Senior Vice President of Product Methodology at VideoAmp. Jensen's expertise will be pivotal in implementing rigorous quality control measures that align with industry standards, ensuring high-quality media measurement for clients.

Welcoming a New Era at VideoAmp

Expressing her enthusiasm, Jensen stated, "I’m so excited to begin this new journey with the innovative and dynamic team at VideoAmp. I look forward to contributing to the great foundation they’ve already built and working together to deliver the best possible results for our clients.”

Accelerating Growth in Media Measurement

During her tenure at EY, Jensen led significant audits for the Media Rating Council (MRC) and helped expand EY's media measurement assurance capabilities. Her established relationships with key accreditation bodies will be instrumental as VideoAmp seeks to enhance its growth trajectory and compliance efforts.

Josh Hudgins, Chief Product Officer at VideoAmp, remarked, "We’re thrilled to welcome Jessica to VideoAmp as we continue to build out a rock-solid team devoted to measurement standards and compliance efforts. We’re serious about pursuing MRC accreditation and look forward to accelerating our progress toward this goal with Jessica at the helm.”

Future Prospects for VideoAmp

With VideoAmp projecting over $1 billion in guarantees using its currency in the upcoming year, the company's growth momentum is undeniable. Jensen's role will further cement VideoAmp’s pledge to uphold high standards and deliver outstanding results to its growing base of clients. The firm has already seen immense adoption of its measurement solutions, with a staggering 641% year-over-year growth and 98% coverage within the TV publisher network. It collaborates closely with eleven major agency groups and over a thousand advertisers.

About VideoAmp

VideoAmp is redefining the media measurement landscape by utilizing advanced, currency-grade big data. Their innovative solutions empower clients to harness advanced audience insights and real-time analytics, optimizing media investments across various platforms. As a result, media sellers can enhance the value of their inventory while advertisers achieve superior returns on their investments.

Headquartered in Los Angeles and New York, VideoAmp operates additional offices nationwide, reflecting its vibrant presence in the media measurement industry. For further details, visit their official website for more information.

Frequently Asked Questions

What is VideoAmp's primary focus?

VideoAmp primarily focuses on transforming media measurement to enhance advertising effectiveness through advanced data solutions.

Who has recently joined VideoAmp's leadership team?

Jessica Jensen has joined as the Senior Director of Product Methodology and Analytics, bringing extensive experience in consulting and media measurement.

What experience does Jessica Jensen have?

Jensen has 16 years of experience at Ernst & Young, where she specialized in media measurement and compliance audits.

What are VideoAmp's growth projections?

VideoAmp is on track for securing over $1 billion in guarantees using their measurement currency within the next year.

How does VideoAmp assist advertisers?

VideoAmp provides tools that help advertisers optimize their media investments and achieve enhanced returns through data-driven insights.

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