Vic Lombardo Takes Helm as President of Mortgage Services at RE/MAX

Leadership Update at RE/MAX Holdings, Inc.
In an exciting development for the mortgage industry, RE/MAX Holdings, Inc. has appointed Vic Lombardo as the new President of Mortgage Services. This strategic move aims to enhance operations and further empower franchisees under the Motto Mortgage and wemlo brands, signaling a commitment to customer-centric service and technological innovation.
Vic Lombardo's Extensive Experience
Vic Lombardo boasts over three decades of experience in the mortgage and real estate sectors. His arrival at RE/MAX comes after a successful tenure as the Chief Operating Officer at Guaranteed Rate Affinity, a significant player in the mortgage lending landscape. Lombardo's previous roles have equipped him with deep insights into daily operations and the unique challenges faced by real estate brokers and mortgage lenders alike.
A Focus on Innovation
As the newly appointed President, Lombardo's primary focus will be on fostering innovation within the company. His goal is to leverage technology to enhance the services offered by Motto Mortgage and wemlo, ensuring that they not only meet but exceed the expectations of their clients. Lombardo's leadership is expected to drive growth opportunities for RE/MAX Broker/Owners and create a more robust marketplace for real estate transactions.
Strategic Goals for Mortgage Services
Upon joining RE/MAX, Lombardo expressed excitement about contributing to the growth and scalability of Motto Mortgage. His experience in scaling businesses will be crucial in realizing the full potential of these mortgage brands. With his extensive background, Lombardo plans to implement strategies that create exceptional experiences for brokers, loan originators, and their customers.
Support from RE/MAX Leadership
Erik Carlson, CEO of RE/MAX Holdings, welcomed Lombardo as a phenomenal addition to the team, highlighting his customer-first mindset and innovative approach. Carlson affirmed that Lombardo’s efforts are aligned with the company’s vision to create flourishing environments for Motto Mortgage brokerage owners and loan originators.
Understanding the Mortgage Processing Landscape
Motto Mortgage is recognized as the first and only national mortgage brokerage franchise brand in the U.S., offering a unique approach to home financing. At the same time, wemlo stands out as a revolutionary all-in-one digital platform aimed at simplifying the mortgage processing experience.
The Benefits of Enhanced Leadership
The transition in leadership is expected to not only benefit RE/MAX but also its franchise affiliates. Lombardo’s innovative ideas and strategic direction are anticipated to optimize opportunity channels, contributing to broader market shares and establishing stronger footholds in the real estate sector.
About RE/MAX Holdings, Inc.
RE/MAX Holdings, Inc. is one of the leading provisions of real estate services globally, showcasing a franchise model that captures a substantial share of the market. With more than 140,000 agents across nearly 9,000 offices in over 110 countries, RE/MAX continues to dominate the real estate industry. Founded in 1973, it has embraced an entrepreneurial culture that allows its agents and franchisees the freedom to operate with independence, solidifying its reputation as a frontrunner in the market.
Frequently Asked Questions
What is Vic Lombardo's role at RE/MAX Holdings?
Vic Lombardo serves as the President of Mortgage Services, focusing on the Motto Mortgage and wemlo brands.
What experience does Lombardo bring to his new position?
He has over 30 years of experience in the mortgage and real estate industries, previously holding the COO position at Guaranteed Rate Affinity.
What are the primary goals of Lombardo as President?
His primary goals include fostering innovation and enhancing customer experience within the RE/MAX mortgage services.
How does RE/MAX support Lombardo's initiatives?
RE/MAX's CEO, Erik Carlson, expresses strong support for Lombardo's customer-first mindset and innovative ideas aimed at growing the business.
What distinguishes Motto Mortgage in the industry?
Motto Mortgage is noted for being the first national mortgage brokerage franchise in the U.S., focused on enhancing the client experience through a unique operational model.
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