Vibenomics Expands in EMEA to Transform In-Store Marketing

Author: Dylan Bailey Updated: 09-12-2024 05:09 AM

Vibenomics Takes a Bold Step into EMEA Markets

Vibenomics, a leading provider of in-store media solutions and a part of Mood Media, is making waves in the European markets with its recent expansion. This strategic move aims to revolutionize how retailers connect with customers through digitized advertising solutions, establishing a strong foothold in EMEA.

Appointment of a Retail Media Expert

The appointment of Brendan Carey as Group Director of Retail Media for EMEA is a critical development for Vibenomics. With his extensive background in ad tech and retail media, Carey is well-equipped to drive Vibenomics’ expansion in these dynamic markets. His expertise will enable Vibenomics to replicate its successful U.S. model across Europe, engaging retailers and brands in innovative new ways.

Innovation in In-Store Digital Advertising

Vibenomics offers a unique platform that combines audio and digital screen capabilities, emphasizing a data-driven approach to advertising. This advanced system is designed to measure impressions effectively and integrates smoothly with existing market technologies, presenting an attractive proposition for retailers looking to enhance their in-store experience.

Significant Industry Partnerships

As part of its strategy for growth in the EMEA region, Vibenomics is forming strategic alliances with key players in the industry. Collaborations are already underway with organizations such as the Interactive Advertising Bureau (IAB) and major media agencies. These partnerships will help Vibenomics to establish a robust presence in the EMEA retail media landscape.

Vision for a Digital Future

According to Malcolm McRoberts, CEO of Mood Media, Vibenomics’ transition into EMEA is a natural evolution of their global strategy. Leveraging Mood Media’s established international footprint, Vibenomics is poised to redefine how brands interact with consumers in physical retail spaces. This approach aims to transform the retail media ecosystem across vital European markets.

Setting the Stage for Retail Media Evolution

The potential of Vibenomics to influence the retail media sector is staggering. With plans to digitize in-store media comprehensively, the company is in discussions with several prominent Retail Media Networks and agencies across Europe, seeking to solidify commercial partnerships that will further its innovative offerings.

About Vibenomics

Founded with the spirit of innovation, Vibenomics, a Mood Media company, leads the charge in the realm of in-store digital advertising. Their comprehensive platform empowers retailers by providing an all-in-one retail media network that enhances the on-premise shopping experience. By leveraging advanced technology and a turnkey solution, Vibenomics aims to revolutionize retail media, generating significant revenue opportunities for businesses. As part of its ambitious goals, the company plans to extend its retail network to over 500,000 locations worldwide.

Contact Information

For inquiries about their expansion into the EMEA region or about Vibenomics’ services, you can reach Abby Lewis at BLASTmedia for Vibenomics, via the phone number 317.806.1900 x 136.

Frequently Asked Questions

What is Vibenomics?

Vibenomics is an in-store digital advertising provider focusing on innovative media solutions for retailers and brands.

Who has been appointed to lead Vibenomics’ expansion in EMEA?

Brendan Carey has been appointed as the Group Director of Retail Media for EMEA.

What technology does Vibenomics use?

Vibenomics employs a platform that offers both audio and digital screen capabilities, utilizing a data-driven measurement model.

How does Vibenomics plan to build its presence in EMEA?

The company is forming strategic partnerships with major industry players and agencies to enhance its offerings in EMEA.

What is the goal of Vibenomics’ EMEA expansion?

The main goal is to digitize in-store media and bring innovative advertising solutions to retailers and brands, facilitating better customer engagement.

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