Vibenomics Expands in EMEA to Transform In-Store Marketing

Vibenomics Expands into EMEA Markets

Vibenomics, a top provider of in-store media solutions and part of Mood Media, is making significant strides in the European markets with its recent growth efforts. This strategic expansion aims to change the way retailers engage with customers through modern advertising solutions, further establishing Vibenomics' presence in the EMEA region.

New Leadership in Retail Media

The appointment of Brendan Carey as the Group Director of Retail Media for EMEA marks an important milestone for Vibenomics. With an extensive background in ad tech and retail media, Carey possesses the necessary expertise to lead Vibenomics’ growth in these vibrant markets. His experience will allow the company to adapt its successful U.S. model for Europe, engaging both retailers and brands in fresh, innovative ways.

Advancing In-Store Digital Advertising

Vibenomics provides a distinct platform that merges audio with digital screen capabilities, showcasing a data-based approach to advertising. This sophisticated system is crafted to effectively measure impressions and integrates seamlessly with existing market technologies, making it an appealing choice for retailers eager to elevate their in-store experience.

Key Industry Partnerships

In line with its growth strategy in the EMEA region, Vibenomics is forming strategic relationships with influential players in the industry. Collaborations are already in progress with organizations like the Interactive Advertising Bureau (IAB) and major media agencies. These partnerships will be instrumental in establishing a strong presence for Vibenomics in the EMEA retail media landscape.

A Vision for a Digital Future

Malcolm McRoberts, CEO of Mood Media, has stated that Vibenomics’ entry into the EMEA market is a logical extension of their global strategy. By leveraging Mood Media’s existing international network, Vibenomics is well-positioned to reshape how brands communicate with consumers in traditional retail environments. This strategy is set to transform the retail media ecosystem across essential European markets.

Paving the Way for Retail Media Change

Vibenomics has remarkable potential to shape the retail media landscape. With ambitions to thoroughly digitize in-store media, the company is currently in discussions with a variety of prominent Retail Media Networks and agencies throughout Europe, aiming to solidify commercial collaborations that support its innovative services.

About Vibenomics

Founded with a commitment to innovation, Vibenomics, a Mood Media company, spearheads advancements in in-store digital advertising. Their comprehensive platform empowers retailers by creating a full-featured retail media network that enhances the on-premise shopping experience. By utilizing cutting-edge technology and a turnkey solution, Vibenomics seeks to revolutionize retail media, generating considerable revenue opportunities for businesses. Looking ahead, the company aims to extend its retail network to over 500,000 locations globally.

Contact Information

If you have questions regarding their expansion into the EMEA region or Vibenomics' services, reach out to Abby Lewis at BLASTmedia for Vibenomics by calling 317.806.1900 x 136.

Frequently Asked Questions

What is Vibenomics?

Vibenomics is a provider of in-store digital advertising focused on delivering innovative media solutions for retailers and brands.

Who is leading Vibenomics’ expansion in EMEA?

Brendan Carey has been appointed as the Group Director of Retail Media for EMEA.

What technology does Vibenomics utilize?

Vibenomics uses a platform that integrates both audio and digital screen features, employing a data-driven method to measure performance.

What approach is Vibenomics taking to establish itself in EMEA?

The company is building strategic alliances with prominent industry players and agencies to strengthen its offerings in the EMEA region.

What aims does Vibenomics have with its EMEA expansion?

The primary objective is to digitize in-store media and introduce innovative advertising solutions for retailers and brands, enhancing customer engagement.

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