Viant and ANA: Pioneering the Future of Digital Advertising

Viant Forms Partnership with the Association of National Advertisers

Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, has announced a valuable partnership with the Association of National Advertisers (ANA). This collaboration will allow Viant to join a network of influential marketers, enhancing its capacity to foster growth and drive innovation throughout the advertising sector.

A New Chapter in Marketing Excellence

The ANA boasts a membership of over 1,600 companies committed to advancing marketing excellence through a variety of avenues including training, events, and advocacy efforts. This partnership enables Viant the unique opportunity to engage closely with the ANA's vast marketing network, contributing to the future strategy in advertising.

Spanning the Market

Bill Duggan, Group EVP of the ANA, expressed enthusiasm about Viant joining their distinguished group of strategic partners. He highlighted that Viant's groundbreaking innovations such as ViantAI continue to set high standards in essential areas like AI, connected television (CTV), and sustainability, marking their leadership within the advertising landscape.

Growth and Innovation at Viant

This strategic partnership comes at a particularly crucial junction for Viant, as the company continues its rapid growth trajectory, outperforming industry trends and steadily capturing market share. Viant establishes its leadership through innovative solutions like ViantAI, which are redefining programmatic media buying and significantly enhancing CTV advertising performance while ensuring tangible outcomes for brands navigating a dynamic digital marketplace.

About Viant Technology Inc.

Viant Technology Inc. (NASDAQ: DSP) is dedicated to pioneering digital marketing innovation through its AI-powered programmatic advertising solutions. The company’s omnichannel platform, tailored for CTV, enables marketers to plan, execute, and measure their campaigns with unparalleled accuracy and efficiency. The newly introduced ViantAI solution represents the next generation of fully autonomous advertising, allowing advertisers to realize their most ambitious objectives. Recently, Viant has received several accolades, including being named the Best Demand-Side Platform by MarTech Breakthrough and achieving Great Place to Work® certification, along with the Business Intelligence Group’s Innovation award for advancements in AI.

About the Association of National Advertisers

The Association of National Advertisers (ANA) plays a critical role in accelerating marketing growth for professionals and brands alike. Their mission revolves around shaping the marketing future by connecting members to exclusive expertise, industry-leading resources, and a powerful global network. With representation from over 1,600 companies, including more than 1,000 client-side marketers, 600 marketing solutions providers, and 20,000 individual brands, ANA members collectively influence an astounding $400 billion in annual marketing expenditures. The association leads with the 12-point ANA Growth Agenda, alongside the CMO Growth Council, pushing for actionable change and empowering marketers. Since its founding in 1910, the ANA has played a pivotal role in facilitating industry transformation, supporting marketers in advancing their ambitions and making effective decisions for long-lasting organizational impact.

Frequently Asked Questions

What is the significance of Viant's partnership with the ANA?

This partnership enhances Viant's ability to collaborate with a vast network of marketing leaders and influence the future of advertising.

How does ViantAI benefit advertisers?

ViantAI allows marketers to engage in fully autonomous advertising solutions, optimizing campaign effectiveness and meeting ambitious goals.

What awards has Viant Technology Inc. recently received?

Viant has been recognized as the Best Demand-Side Platform by MarTech Breakthrough and has received several awards for its AI advancements.

How does the ANA influence the marketing industry?

The ANA influences the marketing landscape by setting industry agendas and supporting growth through its vast network and resources.

What does Viant offer in terms of advertising solutions?

Viant provides an omnichannel platform specifically designed for CTV, allowing for precise planning, execution, and measurement of marketing campaigns.

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