Viamedia Welcomes Walter Baker to Propel Business Development
Viamedia Welcomes Walter Baker to Drive Growth
Viamedia, recognized as the largest independent advertising rep firm specializing in both digital and linear media, has recently made a significant leadership appointment. Walter Baker has been named as the new Director of Business Development & Affiliate Relations. With an impressive background and over 25 years of industry experience, Baker's role is set to enhance Viamedia's strategic initiatives and contribute to its growth.
Experience and Leadership
Baker joins Viamedia after a successful tenure at Prime Media Productions, where he held the position of Vice President of Business Services. Throughout his career, he has shown remarkable capacity for fostering relationships and driving business growth. His journey began at Prime Media in 2002, progressing from videographer to production manager and eventually to VP of Business Services. In this capacity, he played a crucial role in broadening the company’s reach, expanding operations to cover numerous states and territories.
Building Strong Partnerships
In his new position at Viamedia, Baker will report to Madeline Kissel, the Vice President of Business Development & Affiliate Relations. His primary focus will be on enhancing relationships with Multichannel Video Programming Distributors (MVPDs). Baker's wealth of knowledge and experience will greatly aid Viamedia in establishing and nurturing partnerships that are vital for the company's strategic direction.
Vision for the Future
“Joining Viamedia presents an incredible opportunity to contribute to a company that has long been at the forefront of the advertising industry,” Baker expressed. His enthusiasm reflects the company's commitment to innovation and excellence in ad technology, which continues to set new benchmarks in audience engagement.
With his extensive background, Baker aims to leverage his skills to not only strengthen MVPD partnerships but also to drive growth that benefits both affiliates and clients alike. As Viamedia persists in making strides within the advertising sector, his role will be pivotal.
A Diverse Background
Baker's past experiences are equally noteworthy. A native of Michigan, he studied at Western Michigan University and served in the U.S. Coast Guard as a Marine Science Technician. Moreover, he owned and operated Baker Entertainment for two decades and has held significant business development roles in various firms, showing his adaptability and breadth of understanding in the media landscape.
About Viamedia
Viamedia stands out as the nation’s largest independent champion for video service providers, facilitating their advertising needs. The company innovatively places over 1 million ads daily across more than 130 zones in varying markets. By aggregating diverse television audiences, Viamedia offers a single point of sale to more than 6,000 advertisers nationwide.
The company has developed a comprehensive suite of audience and impression-based advertising solutions that bridge the gap between linear and digital programmatic advertising. It also provides complementary digital products across multiple platforms, including streaming and social media. Based in Lexington, Kentucky, Viamedia’s success is driven by its workforce, refined processes, and unique software solutions.
Frequently Asked Questions
What is Walter Baker's role at Viamedia?
Walter Baker is appointed as the Director of Business Development & Affiliate Relations, focusing on enhancing partnerships with MVPDs.
What experience does Baker bring to Viamedia?
Baker has over 25 years in the industry, with substantial leadership experience gained at Prime Media Productions.
How does Viamedia support video service providers?
Viamedia provides advertising solutions tailored to video service providers, including placing ads and offering various marketing tools.
What innovative technologies does Viamedia employ?
Viamedia utilizes cutting-edge technology that transforms audience engagement and sets new industry standards.
Where is Viamedia headquartered?
Viamedia is headquartered in Lexington, Kentucky, with a broad operational footprint across the country.
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