Viad Corp's Transformation to Pursuit: A New Era Begins

Viad Corp Transitions to Pursuit Attractions and Hospitality

Viad Corp (NYSE: VVI) is embarking on an exciting transformation, announcing its change of name to Pursuit Attractions and Hospitality, Inc. The new name is set to take effect at the end of the year, signaling a significant shift in the company’s focus. Beginning January 2025, the company will trade under the new ticker symbol "PRSU." This rebranding marks a new chapter for Viad, aligning its identity more closely with its mission in the attractions and hospitality sector.

Strategic Moves After the Sale of GES

This change comes in the wake of the previously announced sale of Viad's GES business, which is anticipated to close around the same time. By divesting from GES, the company aims to streamline its operations and concentrate on pursuing high-growth opportunities in the attractions sector. This decision reflects Viad's commitment to becoming a standalone entity focused on delivering incredible experiences to visitors across various iconic destinations.

Financial Opportunities for Pursuit

As Pursuit, the company is poised for growth with a clear strategy. The focus will be on enhancing its offerings through a combination of refreshing existing attractions, building new experiences, and seeking strategic acquisitions. This three-pronged approach, referred to as the Refresh, Build, Buy strategy, will enable Pursuit to leverage its strengths and expand its footprint within the attractions and hospitality industry. The enhanced financial flexibility expected from the restructure will allow Pursuit to capitalize on significant growth opportunities.

About Viad's Innovative Offerings

Viad has been a key player in providing extraordinary experiences around the globe. The company operates through two main business segments: Pursuit and the former GES. Pursuit, now set to be distinct, operates a portfolio of 14 world-class attractions and 28 unique lodges spread across stunning national parks and renowned travel spots. The integrated hospitality services provided by Pursuit aim to create memorable experiences for guests, combining attractions, dining, and retail offerings. This diverse approach is fundamental to Pursuit's identity, enabling guests to connect deeply with nature and culture while enjoying luxurious stays.

Pursuit's Continued Excellence in Service

Moreover, Pursuit's focus on elevating hospitality experiences goes beyond merely providing services; it’s about curating extraordinary journeys for travelers. This vision encapsulates their approach to attractions and hospitality, offering visitors unforgettable moments through their scenic lodges and top-tier attractions. Pursuit’s commitment is not just about operating facilities; it’s about creating compelling narratives for guests to enjoy.

Looking Forward: What Lies Ahead for Pursuit

As Viad transitions to Pursuit, it enters a promising phase where innovation and expansion are paramount. This dedicated focus on the attractions and hospitality industry positions Pursuit to seize new opportunities, thus promising brighter prospects for both the business and its shareholders. Shareholders can remain confident, as no action is required on their part regarding the ticker symbol change, simplifying the process and enhancing stability during this transition.

Frequently Asked Questions

What changes are happening to Viad Corp?

Viad Corp is changing its name to Pursuit Attractions and Hospitality, Inc. effective December 31, 2024.

What will Viad's new stock ticker be?

The new stock ticker for Viad after the rebranding will be "PRSU," starting January 2, 2025.

Why is Viad Corp changing its name?

The name change reflects the company's strategic focus on the attractions and hospitality sectors following the sale of its GES business.

What strategic strategy will Pursuit employ?

Pursuit will implement a Refresh, Build, Buy strategy to enhance growth opportunities and expand its reach in the attractions industry.

How many attractions does Pursuit operate?

Pursuit operates 14 world-class attractions and 28 distinctive lodges in prominent travel destinations.

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