Viad Corp's Strategic Shift: Sale of GES and New Beginnings

Viad Corp Completes Major Transition with GES Sale

Viad Corp, a company previously focused on diverse services, has made an important decision to sell its GES business unit for a significant sum of $535 million. This action, culminating in a spike in stock prices of over 25% in the last six months, marks a pivotal shift for the corporation, now rebranding as Pursuit Attractions and Hospitality, Inc.

Impact of the Sale and Future Prospects

The proceeds from this substantial sale are aimed at retiring Viad's existing 2021 Credit Facility and enhancing the balance sheet of the newly formed Pursuit. This financial maneuver is intended to support the company's Refresh, Build, Buy strategy, which focuses on expansion and enhancement of attractions and hospitality services.

At present, the company boasts a value of approximately $911 million, paired with a robust financial health score reflecting its operational efficiency. Pursuit's upcoming ventures will include a portfolio comprising 14 attractions and 28 lodges spread across popular destinations in the United States, Canada, and Iceland, thereby providing delightful experiences to a broad audience.

Leadership Restructuring for New Beginnings

Amidst these changes, Pursuit has announced key leadership transitions. David Barry, who has been at the helm of Viad's Pursuit segment since 2015, will step into the role of President and CEO. In his new position, he will also take a seat on the Board of Directors, succeeding outgoing leader Steve Moster, who will continue offering insights in an advisory capacity until early 2025.

This transformation has led to a restructuring within the board, reducing its members to seven while appointing Joshua Schechter as the new Chairman. This strategic move aims to reinforce an independent board structure, enhancing corporate governance.

Financial Restructuring Strengthening Future Growth

In conjunction with the sale, Viad has executed a mandatory conversion of its 5.5% Convertible Series A Preferred Stock into common stock. This action resulted in approximately 28 million shares becoming outstanding, effectively removing future dividends tied to the Preferred Stock. The last dividend payment occurred at the end of 2024, marking a new chapter for the evolved organization.

Advisory Partnerships for a Smooth Transition

To facilitate the smooth execution of the GES sale to Truelink Capital, Viad has partnered with Moelis & Company as financial advisors and Latham & Watkins LLP for legal support. Such professional guidance signals the level of diligence and professionalism underlying the transaction.

Recent Financial Performance Highlights

In recent news, Viad Corp has also reported impressive growth during its latest quarterly performance, noting a 25% increase in consolidated revenue to $455.7 million. This surge is attributed to the strong performances of its segments, where Pursuit and GES revenues reached $182.3 million and $273.4 million, respectively, with an impressive adjusted EBITDA of $103.1 million noted for the period.

Future Directions and Challenges Ahead

Transitioning to an independent company post-GES sale is expected to bolster Viad Corp's financial standing and allow the company to concentrate its efforts on the attractions and hospitality sectors. Even with external challenges, such as the climate impact from wildfires affecting revenue, the company remains committed to a strategic recovery and exploring future opportunities.

With these adjustments and ongoing efforts, Viad Corp, now Pursuit, aims to carve out a niche in the competitive tourism and hospitality sector, promising an exciting journey ahead.

Frequently Asked Questions

What is the significance of Viad Corp's sale of GES?

The sale allows Viad to streamline its focus on attractions and hospitality services while improving financial standing.

Who is the new CEO of Viad Corp?

David Barry has been appointed as the new President and CEO of Viad Corp, transitioning from his previous leadership role.

What financial strategy is Pursuit using after the sale?

Pursuit is adopting the Refresh, Build, Buy strategy to facilitate growth and expansion in the attractions and hospitality sectors.

How will the sale affect Viad's stock trading?

Pursuit will commence trading under the new ticker symbol PRSU, emphasizing their new direction post-sale.

What are some recent financial highlights for Viad Corp?

Recently, Viad reported a 25% increase in revenue in its third quarter, indicating strong growth in its operations.

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

Disclaimer: The content of this article is solely for general informational purposes only; it does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice; the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. The author's interpretation of publicly available data shapes the opinions presented here; as a result, they should not be taken as advice to purchase, sell, or hold any securities mentioned or any other investments. The author does not guarantee the accuracy, completeness, or timeliness of any material, providing it "as is." Information and market conditions may change; past performance is not indicative of future outcomes. If any of the material offered here is inaccurate, please contact us for corrections.