Innovative Partnership Marks a New Era in Digital Engagement
Versus Systems Inc. (“Versus” or the “Company”) (NASDAQ: VS) has recently forged a significant partnership with LiftMedia LDA, a move that will transform the landscape of interactive digital out-of-home (DOOH) engagement. This newly established agreement aims to harness Versus’ advanced interactive engagement technology within LiftMedia’s expansive network, which connects with approximately 2.65 million individuals daily, translating to nearly 1 billion impressions annually. This collaboration promises to create a robust monetization platform anchored in user interaction and brand involvement.
The Exciting Consumer-Focused Mobile App
Under the terms of this agreement, both companies will work on developing a new consumer-oriented mobile application. This app will launch in select areas of Spain, Portugal, and extend across various key European regions. The app is designed to efficiently link LiftMedia's extensive DOOH network with an innovative digital ecosystem featuring rich content, interactive games, commercial offerings, and everyday utilities.
Your Gateway to Exclusive Content
With this mobile app, users will gain access to exclusive content showcased on LiftMedia screens, along with a suite of technology-enabled services that promise to enhance their overall experience. Anticipation is building for a pilot launch in Spain and Portugal set for the latter half of the first quarter of 2026, with broader rollout scheduled for the following quarter.
Introducing LiftGames: Enhancing User Interaction
Centrally positioned in this partnership is a new interactive content hub known as “LiftGames.” This feature will allow users to engage in Versus-powered instant games and participate in various challenges, competitions, and unique rewarding experiences directly within LiftMedia’s integrated networks. Here’s what users can expect:
Engaging Activities Await
- Participate in instant gaming experiences powered by Versus
- Engage in quizzes, exhilarating challenges, and attractive prize draws
- Compete with coworkers, friends, or even your neighbors
- Share and discover branded content
- Earn attractive rewards through continuous engagement
- Interact seamlessly with content, whether at home, work, or in transit
This multi-touchpoint approach will significantly heighten user engagement, expanding the total addressable market and creating numerous opportunities for interactive involvement.
A New Layer to the Business Model
With Versus Systems integrated into LiftMedia’s offerings, their commercial team will be empowered to sell engagement-driven campaigns throughout one of the largest DOOH networks in the region. The outstanding feature of this solution lies in its leverage of LiftMedia's existing infrastructure, thus eliminating the need for new installations. Revenue generated from this collaboration will be shared equally, creating a win-win scenario for both parties involved.
Diverse Revenue Streams Anticipated
This innovative alliance is poised to open up a wealth of revenue opportunities, including but not limited to:
- Sponsorship and branded game experiences
- Engagement-driven billing models
- Affiliate partnership strategies
- Competitive tournaments
- Subscription offerings
- Data-driven insights and analytics
“This collaboration positions Versus to unlock recurring digital revenue at scale, ultimately transforming LiftMedia’s DOOH network into a vibrant engagement ecosystem,” expressed Luis Goldner, Chief Executive Officer of Versus Systems.
User-Centric Experience Tailored for Necessity
The mobile application will be developed with user experience at the forefront. Versus Systems will contribute to crafting the user experience architecture, gamification elements, and engagement pathways, ensuring a smooth transition from DOOH screens to mobile interactions. This initiative creates a formidable chance to embed Versus’ technology at the heart of the user journey.
Revolutionizing Daily Interactions
“This pioneering platform will redefine how users connect with their daily digital experiences,” stated Flavio Polay, Founder of LiftMedia. The commitment to collaborating with Versus reflects LiftMedia’s dedication to enhancing customer interaction through intentional design and thoughtful user journey construction.
The anticipated launch of the app is on track for the end of the first quarter of 2026, followed by an extensive rollout throughout significant Iberian markets in the second quarter of 2026.
About Versus Systems
Versus Systems (NASDAQ: VS) is recognized as a leader in gamification and audience engagement technology, enabling brands to forge rewarding interactive experiences. Their platform is pivotal in reshaping the connection between brands and consumers globally, with applications across teams, venues, and entertainment sectors.
For additional insights into Versus Systems and its innovative engagement technologies, visit versussystems.com.
About LiftMedia
LiftMedia LDA is a pioneering Digital Out-of-Home advertising company situated in Europe, concentrating on innovative elevator screen content and advertising solutions. Their strategy is centered on enhancing advertising experiences through dynamic digital displays in both residential and commercial settings, presenting cost-effective marketing options for local businesses and service providers aiming to engage with residential communities.
Frequently Asked Questions
What is the partnership between Versus Systems and LiftMedia about?
Versus Systems and LiftMedia have partnered to create an interactive digital engagement platform leveraging Versus' technology in LiftMedia's DOOH network.
When is the mobile app expected to launch?
The mobile app is scheduled to launch in late Q1 2026, with a broader rollout planned for Q2 2026.
What kind of engagement activities will the app offer?
The app will feature instant games, quizzes, challenges, rewards, and opportunities to engage with branded content.
How will revenue be shared between Versus and LiftMedia?
Revenue generated from the partnership will be equally shared, allowing both companies to benefit from digital engagement streams.
What does LiftMedia specialize in?
LiftMedia specializes in creating digital advertising solutions through elevator screens, enabling effective marketing strategies for local businesses.
