Versed's New Retail Collaboration Aims to Elevate Beauty Access
Versed Expands Retail Footprint with Ulta Beauty
Versed, known for its dedication to clean and solution-driven skincare, has announced an exciting expansion into Ulta Beauty stores across the nation. This move signifies a significant leap for the brand, enhancing its visibility and accessibility for consumers who prioritize effective and inclusive beauty solutions.
Versed’s Journey into the Beauty Market
Since its inception in 2019, Versed has been at the forefront of the clean beauty movement, creating products that cater to diverse skin types and concerns. With the brand's aim of delivering high-quality yet affordable beauty solutions, their expansion into Ulta Beauty marks a pivotal development in the company’s growth strategy. This initiative allows Versed to reach a broader audience by establishing a presence in over 300 retail locations, complemented by a robust online offering.
Product Offerings at Ulta Beauty
Shoppers visiting Ulta Beauty can now explore a carefully curated selection of Versed's most beloved skincare and makeup products, all priced reasonably under $20.99. Each item reflects the brand's commitment to clean ingredients and effective formulations, ensuring customers receive only the best for their skin.
Insights from Leadership
Katherine Power, Founder of Versed, expressed her excitement about this retail partnership. She emphasized that launching an inclusive makeup line has always been a dream, as she observed a gap in the market for high-performing makeup that caters to sensitive skin. The enthusiastic response from the community confirms her vision, affirming that beauty lovers are eager for accessible, effective makeup options.
Ulta Beauty’s Commitment to Clean Beauty
Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, shared her thoughts on welcoming Versed into their beauty aisle. She highlighted the retailer's commitment to expanding their product assortment with brands that prioritize clean and conscious beauty solutions. With a growing demand for cruelty-free and effective products, Ulta Beauty aims to enrich its offerings to align with customers' values.
In-Store and Online Availability
Customers can find Versed's products both in-store and through Ulta Beauty's online platform. This dual approach not only elevates the shopping experience but also allows beauty enthusiasts to conveniently explore the brand's innovative products from anywhere.
Versed's Popular Products
The initial product range available at Ulta Beauty includes a variety of skincare items, such as:
- The Purist Daily Gel Cleanser – $13.99
- Soft Cleanse Hydrating Cream Cleanser – $13.99
- Weekend Glow Brightening Eye Gel – $15.99
- Water Rush Intensive Hydrating Serum – $15.99
- Dew Point Gel-Cream Moisturizer – $15.99
- Skin Soak Moisture Cream – $15.99
- Day Maker Microcrystal Exfoliator – $15.99
- Weekend Glow Brightening Serum – $18.99
- Day Dissolve Cleansing Balm – $18.99
- Doctor's Visit Instant Resurfacing Mask – $18.99
- Weekend Glow Overnight Brightening Mask – $20.99
- Daily Recovery Rich Barrier Cream – $20.99
- Press Restart Gentle Retinol Serum – $20.99
- Good Defense Daily Sunscreen SPF 50 – $20.99
The brand also includes a range of color cosmetics that have garnered attention for their quality:
- Soft Gloss Tinted Lip Serum – $12.99
- Sheer Stay Liquid Eyeshadow – $14.99
- Easy Brow Tinted Brow Gel – $14.99
- Cloud Wrap Lip Recovery Mask – $14.99
- Cloud Polish Exfoliating Lip Scrub – $14.99
- Skin Solution Serum Concealer – $15.99
- Shade Swipe Blush Stick – $15.99
- High Points Illuminating Stick – $15.99
- Warm Dimension Bronzer Stick – $15.99
- Day Lash Lifting and Defining Mascara – $15.99
- Face Diffuser Multi-Tasking Brush – $15.99
- Smooth Skin Face Primer – $17.99
- Mood Lighting Luminizing Glow Drops – $18.99
- Skin Solution Multi-Serum Skin Tint SPF 40 – $19.99
About Versed
Versed stands firm in its commitment to helping individuals navigate their skincare journeys. The brand prioritizes clean and solution-oriented products, all crafted to be sensitive skin-friendly. By focusing on accessible prices and effective formulas, Versed continues to build a passionate community, paving the way for a future where beauty services everyone.
Frequently Asked Questions
What is the main goal of Versed in expanding with Ulta Beauty?
Versed aims to increase accessibility and visibility in the beauty market, providing high-quality products for consumers.
Why is Versed considered a leader in clean beauty?
Versed’s products are formulated with clean, dermatologist-tested ingredients, ideal for individuals with sensitive skin.
How can I purchase Versed products?
Versed products are available both in-store and online at Ulta Beauty for convenient shopping.
What types of products does Versed offer?
Versed offers a range of skincare and makeup items, all designed to be affordable and effective.
When was Versed founded?
Versed was launched in 2019, bringing innovative solutions to the drugstore beauty market.
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