Versapay Welcomes Elizabeth Bramlage as New Marketing Leader
Versapay Appoints Elizabeth Bramlage as Chief Marketing Officer
Versapay has announced the appointment of Elizabeth Bramlage as the new Chief Marketing Officer, aiming to strengthen brand growth and expand its market presence. With a wealth of experience in the fintech and payments landscape, Elizabeth’s leadership will be vital in driving the company's marketing initiatives.
A Seasoned Professional in Fintech
With over 15 years of expertise in marketing for fintech and payment firms, Elizabeth brings a unique perspective to Versapay. Her most recent role as CMO at ComplyAdvantage involved elevating brand visibility and boosting customer acquisition in key markets.
Transforming Marketing Strategies at Versapay
In her new position, Elizabeth will oversee all marketing aspects at Versapay. CEO Carey O'Connor Kolaja praised her for possessing a rare combination of strategic insight and practical leadership, highlighting her significant experience in the financial sector. This expertise is expected to enhance Versapay's efforts in expanding their market footprint and transforming the Accounts Receivable (AR) experience for their clientele.
Building a Modern Marketing Framework
Elizabeth’s vision is to build a modern marketing framework that communicates the value of Versapay’s offerings to CFOs and finance teams. She emphasized the importance of keeping customers at the forefront, which aligns with Versapay’s mission to streamline B2B financial relationships.
The Path Before Versapay
The financial landscape is evolving rapidly, and companies today need to adapt to achieving greater financial agility. Versapay is at the heart of this transformation, assisting middle-market firms in navigating the changing terrain. Elizabeth aims to amplify the company's message to ensure that its innovative solutions are recognized and utilized effectively.
Elizabeth’s Background and Prior Experience
Prior to her tenure at ComplyAdvantage, Elizabeth played a significant role in shaping the U.S. marketing strategy for Klarna. Her experience also spans time at American Express and Amazon, where she was instrumental in introducing new product categories and building brand recognition.
About Versapay
Versapay is a leading platform in the Accounts Receivable sector, designed to eliminate barriers associated with collecting B2B payments. By enhancing cash flow clarity, Versapay empowers businesses to manage their working capital effectively. With a robust ecosystem that integrates finance teams, customers, and payment activities, Versapay ensures a data-driven approach to financial management.
Supporting over 10,000 customers and facilitating upwards of 110 million transactions annually, Versapay processes more than $170 billion in payment volume every year, cementing its status as a leader in financial technology.
Frequently Asked Questions
Who is Elizabeth Bramlage?
Elizabeth Bramlage is the newly appointed Chief Marketing Officer of Versapay, known for her vast experience in the fintech and payments sector.
What will Elizabeth Bramlage do at Versapay?
She will oversee all marketing functions at Versapay, focusing on brand growth and enhancing market presence.
What is Versapay's main focus?
Versapay specializes in Accounts Receivable solutions aimed at simplifying B2B payment processes and ensuring financial clarity for businesses.
How long has Elizabeth worked in fintech?
Elizabeth Bramlage has over 15 years of experience working with various fintech and payment companies.
What are some previous companies Elizabeth has worked for?
Before Versapay, Elizabeth held key marketing roles at ComplyAdvantage, Klarna, American Express, and Amazon.
About The Author
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