Verano's Innovative Campaign to Support Breast Cancer Research
Introduction to Verano's Fundraising Initiative
In a heartfelt and impactful endeavor, Verano Holdings Corp. has launched an inspiring fundraising campaign known as "Save the Bits". This initiative is designed to support breast cancer awareness and funding, partnering with the esteemed Lynn Sage Breast Cancer Foundation. Starting in October, and throughout the month dedicated to breast cancer awareness, every purchase of BITS™ edibles at numerous dispensaries across several states will contribute to vital cancer research and support services.
Details of the Campaign
The campaign officially kicks off on October 1 and runs through the month, encouraging cannabis consumers to make a difference. By purchasing specially marked BITS™ edibles, customers will directly help fund crucial breast cancer trials and information campaigns. Each package will proudly display a “Save the Bits” sticker featuring a QR code that links to educational resources about the campaign and its goals.
Participating Locations and Community Involvement
Nearly 225 dispensaries will be involved in this significant initiative, encompassing 134 of Verano's Zen Leaf and MÜV locations, along with numerous third-party dispensaries. This widespread participation showcases a unified front in the cannabis industry aimed at making a positive impact on community health.
Community Engagement and Social Media
The campaign invites supporters to adopt the social media hashtag #SaveTheBits. This not just spreads awareness but also offers participants a chance to win a specially designed Save the Bits t-shirt, contributing further to the campaign's visibility and engagement.
Verano and Lynn Sage Breast Cancer Foundation Partnership
Verano's collaboration with the Lynn Sage Breast Cancer Foundation is a continuation of their commitment to social responsibility and community support. Since 2021, this partnership has raised over $250,000 for breast cancer research efforts, underscoring the company's dedication to personal health and well-being. As George Archos, Verano's founder and CEO, highlights, the Save the Bits campaign represents a pivotal moment for the cannabis industry to unite for meaningful community causes.
Conclusion and Future Directions
Verano’s BITS™ edibles, known for their quality and variety, are not just products but part of a larger mission. Aimed at creating an exceptional cannabis experience while fostering an environment of support and awareness, this campaign is set to inspire both consumers and dispensaries alike. As the month unfolds, the initiative promises to leave a lasting impact on the fight against breast cancer, showcasing how corporate responsibility can truly benefit society.
Frequently Asked Questions
What is the Save the Bits campaign?
The Save the Bits campaign is an initiative by Verano that contributes proceeds from BITS™ edibles sales to the Lynn Sage Breast Cancer Foundation during October.
How does the fundraising work?
A portion of every specially marked package of BITS™ edibles sold during October will be donated to support breast cancer research and education.
What can customers do to participate?
Customers can purchase BITS™ products and use the hashtag #SaveTheBits on social media to promote awareness and participate in giveaways.
Where are the participating dispensaries located?
Participating dispensaries are located across eight states, including Verano’s Zen Leaf and MÜV locations, as well as various third-party dispensaries.
How has Verano contributed to breast cancer fundraising in the past?
Since 2021, Verano’s efforts in partnership with the Lynn Sage Breast Cancer Foundation have raised over $250,000 for important breast cancer research initiatives.
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