VEON Enhances Digital Lifestyle for Youth with New App Launch

VEON Transforms Youth Engagement with RYZE App

VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator, has recently unveiled RYZE, a novel digital lifestyle application developed by its Bangladeshi branch, Banglalink. This app is strategically designed to cater to the needs of the younger generation in Bangladesh, emphasizing the significance of personalization powered by AI technology.

Understanding the Youth Demographic in Bangladesh

With over 48% of Bangladesh's population being under the age of 25, reaching more than 175 million people, this demographic is not only substantial but also indicative of a rapidly evolving digital landscape. Recognizing this potential, Banglalink has positioned RYZE as a holistic tool to engage the youth and enrich their digital lives.

Key Features of RYZE App

RYZE stands out by being available to all mobile users, irrespective of network affiliation. It offers an innovative prepaid package that integrates AI-driven recommendation tools. These features provide young users with resources tailored for skill enhancement, engaging entertainment options, and personalized loyalty programs that resonate with their interests.

Empowering the Next Generation

Erik Aas, CEO of Banglalink, highlights that RYZE seeks to empower youthful communities through innovative solutions that align with their digital preferences. The app spans a wide range of functionalities from skill development initiatives to diverse entertainment offerings, thus ensuring a comprehensive experience that connects with their aspirations.

Part of VEON's Digital Ecosystem

The introduction of RYZE marks its place alongside VEON's existing digital-first lifestyle applications such as ROX in Pakistan, IZI in Kazakhstan, and OQ in Uzbekistan. These apps reflect VEON's commitment to a digital-first service approach, facilitating diverse online services tailored to the unique needs of each market.

Diversity in Digital Services

Through its various operators, VEON Group continuously expands its offerings in sectors such as entertainment, financial services, and education. Currently, VEON serves around 160 million connectivity customers, with a total active user base of 110 million engaged with its proprietary digital products. Notably, digital service revenues constituted over 10% of overall earnings in the first half of 2024.

Banglalink's Market Presence

Banglalink is recognized as one of Bangladesh's premier digital communication providers. As of mid-2024, it successfully caters to over 41 million mobile subscribers while supporting approximately 21 million digital users monthly. Banglalink continues to innovate, providing platforms such as Toffee, an entertainment hub, and MyBanglalink, a comprehensive super app.

The Role of VEON in Economic Growth

VEON operates across six nations, impacting the lives of nearly 160 million customers through its technology-driven services. The company is significantly contributing to economic advancements by catering to the demand for converged connectivity and digital solutions aimed at empowering individuals and communities alike.

Commitment to Technological Advancement

As a publicly-traded entity on both NASDAQ and Euronext, VEON is dedicated to enhancing its technological infrastructure and expanding its digital product portfolio, striving for continuous improvement in the digital experience for users globally.

Frequently Asked Questions

What is the RYZE app designed for?

The RYZE app is designed to cater to the digital lifestyle needs of the youth in Bangladesh, offering personalized features and resources for skill development and entertainment.

Who launched the RYZE app?

VEON’s Bangladeshi digital operator, Banglalink, launched the RYZE app to engage younger audiences with AI-powered services.

How does RYZE benefit users?

RYZE benefits users by providing tailored digital services including skill development resources, entertainment packages, and loyalty rewards.

What other lifestyle apps does VEON offer?

Besides RYZE, VEON offers several digital lifestyle apps, including ROX in Pakistan, IZI in Kazakhstan, and OQ in Uzbekistan.

What is VEON's presence in the digital services market?

VEON serves 160 million connectivity customers and offers a wide array of digital products across multiple countries, contributing significantly to economic growth.

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