VCI Global Strengthens Digital Marketing with Roots Digital Deal

VCI Global Expands Digital Marketing Reach

VCI Global Limited (NASDAQ: VCIG), a diversified holding company based in Kuala Lumpur, has recently completed the acquisition of Roots Digital, a prominent digital marketing firm located in Singapore, for approximately $2.2 million. This strategic acquisition is designed to reinforce VCI Global's digital marketing capabilities while solidifying its footprint within the Singaporean market.

Roots Digital's Impressive Growth

Roots Digital has carved a niche in performance marketing through several digital channels, reporting substantial financial success with over $3 million in revenue and close to $0.9 million in profit in the recent fiscal year. The company has witnessed an impressive 84% year-on-year revenue growth, underpinned by a robust client retention rate. Additionally, Roots Digital has been recognized as a pre-approved vendor under the Infocomm Media Development Authority's Productivity Solutions Grant. This enables them to assist local small and medium enterprises (SMEs) in securing funding for digital marketing services.

Synergies and Future Prospects

The merger of VCI Global and Roots Digital is anticipated to create valuable synergies between VCI’s existing services and Roots Digital's extensive regional expertise. This collaboration is expected to yield significant returns on investment for clients in key sectors, aligning with VCI Global's strategic growth objectives.

CEO's Vision for Expansion

Dato' Victor Hoo, VCI Global's Group Executive Chairman and CEO, expressed his excitement about this expansion into Singapore. He emphasized the importance of potential future acquisitions that could enhance VCI Global's service offerings further.

Rapid Growth in Digital Marketing Sector

The global digital marketing market is projected to grow to roughly $1.2 trillion by 2033, experiencing an 11.22% compound annual growth rate from 2025 to 2033. This robust growth is fueled by the rapid increase in internet usage, which broadens the customer base and revolutionizes the marketing landscape.

VCI Global's Diverse Operations

Headquartered in Kuala Lumpur, VCI Global is engaged in various sectors, including Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity. The company maintains a strong global presence, serving markets across the Asia-Pacific region, the United States, Europe, and the Middle East.

Roots Digital's Role as a Google Partner

Roots Digital's affiliation with Google further bolsters its credibility, offering a range of services, including digital advertising and search engine optimization. Their certification as a Google Partner enhances their capacity to deliver effective digital marketing solutions to clients.

Recent Developments and Future Directions

In the recent past, VCI Global Limited has undertaken several strategic initiatives. One notable development includes its subsidiary, VC AI Limited's investment in Marvis Inc., a startup focused on digital clone AI agents. This aligns with VCI Global’s strategy to enhance its AI portfolio, particularly in the burgeoning AI agents sector.

Investment in Solar Projects

Moreover, VCI Global is planning to develop solar photovoltaic projects with a total capacity of up to 100MW across Southeast Asia and Europe, projecting revenues of around $200 million over two decades. The company recently secured a $24 million contract to deliver AI hardware and software for a data center project in Malaysia.

Leadership Changes and Capital Raise

VCI Global also appointed Victor Lee as its new executive director, bringing over 28 years of private equity experience to the team. Additionally, the company concluded its At-The-Market equity offering program, successfully raising about $1.77 million while also securing an $18 million contract to facilitate the listing of four Malaysian companies on the Nasdaq stock exchange.

Frequently Asked Questions

What is the purpose of VCI Global's acquisition of Roots Digital?

The acquisition aims to bolster VCI Global's digital marketing capabilities and enhance its market presence in Singapore.

How has Roots Digital performed financially?

Roots Digital has achieved significant growth, with over $3 million in revenue and nearly $0.9 million in profit, showcasing an impressive 84% year-on-year revenue growth.

What are the benefits of the VCI Global and Roots Digital merger?

The merger is expected to create valuable synergies, enhancing service offerings and potentially delivering substantial returns for clients in key industries.

What sectors does VCI Global operate in?

VCI Global operates in diverse sectors, including Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity.

Who is the new executive director of VCI Global?

Victor Lee has been appointed as the new executive director, contributing his extensive experience in the private equity sector.

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