Validity's Acquisition of Litmus: Enhancing Marketing Solutions

Validity Strengthens Its Position in Marketing Solutions

Validity, Inc., recognized as a leader in providing marketing success and customer data intelligence solutions, has successfully completed the acquisition of Litmus. This strategic move is aimed at enhancing Validity's offerings in email optimization and testing solutions, ultimately reinforcing its mission to assist marketers worldwide.

Empowering Marketers with Advanced Solutions

This acquisition signifies an essential advancement in Validity's ongoing efforts to empower marketers. The combined capabilities will create an unparalleled platform for crafting, optimizing, delivering, and monitoring high-performing email campaigns across various industries.

According to Mark Briggs, Founder, Chairman, and CEO of Validity, "For years, thousands of the world's leading brands have relied on Validity's marketing success platform to increase engagement and ultimately grow faster with improved digital marketing campaigns and an enhanced trust in their customer data." He expressed excitement about including Litmus in the Validity family, making it possible to offer a comprehensive, industry-leading platform capable of delivering visually appealing and well-optimized emails.

A Unified Platform for Enhanced Engagement

The merger of Validity and Litmus will create a seamless, end-to-end experience for users. Their comprehensive marketing solutions will span contact data validation, personalization, design, deliverability optimization, and continuous monitoring of campaigns. By integrating these capabilities with clients' existing marketing systems and email service providers, Validity aims to help clients maximize their marketing investments effectively.

Litmus's leadership in pre-send optimization and personalization aligns perfectly with Validity's strong platform capabilities. Erik Nierenberg, CEO of Litmus, remarked, "This collaboration is a significant advantage for customers and the marketing community, especially during this transformative period where automation and AI are driving the need for personalized digital marketing experiences."

Financial Advisors and Strategic Guidance

In this significant transition, Shea & Company, LLC and Barclays Capital, Inc. served as financial advisors to Validity. Nixon Peabody LLP and Weil, Gotshal & Manges LLP were also engaged as legal advisors. On the side of Litmus, Evercore acted as its exclusive financial advisor, while Choate Hall & Stewart LLP provided legal assistance.

About Validity

Validity has been a trusted name for over two decades, enabling tens of thousands of organizations worldwide to engage customers effectively by utilizing reliable data. Their flagship products, which include DemandTools, BriteVerify, and Everest, are renowned for facilitating CRM data management and email deliverability services. These tools significantly contribute to smarter campaigns, increased lead qualification, enhanced sales productivity, and expedited growth.

For more inquiries on optimizing marketing success, individuals are encouraged to visit Validity.com, where potentials for elevating marketing campaigns are explored in depth.

Frequently Asked Questions

What is the significance of Validity acquiring Litmus?

The acquisition allows Validity to enhance its marketing solutions by combining strengths in email optimization and personalized marketing.

How will this acquisition benefit marketers?

The merger expands functionalities available to marketers, enabling better campaign design, delivery, and lifespan monitoring.

Who were the financial advisors for this transaction?

Shea & Company, LLC and Barclays Capital acted as financial advisors for Validity, while Evercore served Litmus in a similar role.

What products does Validity offer?

Validity offers a range of products like DemandTools, BriteVerify, and Everest, focusing on CRM data management and email deliverability optimization.

Where can I learn more about Validity’s solutions?

For detailed insights into Validity's offerings and how they can assist in marketing success, visitors should check Validity.com.

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