Unveiling the Exciting HYTE and HoYoverse Firefly Collaboration

Unveiling a Dynamic Collaboration with HoYoverse

TOKYO – In an exciting continuation of their partnership, HYTE, a leader in cutting-edge PC components, has announced a new collaboration with HoYoverse, famous for their hit title, Honkai: Star Rail. This new venture focuses on one of the game’s most beloved characters, Firefly. As part of this initiative, fans attending the Tokyo Game Show can explore the collaboration lineup at Hall 9, Stand 09-E34, and get an exclusive first look.

About the Firefly Collaboration

King Perez, the Marketing Executive Producer at HYTE, expressed his enthusiasm for the collaboration, stating, "It's an absolute honor to team up with HoYoverse once again, especially to develop products inspired by Firefly, a character that resonates deeply with the community." The new Official HYTE Firefly collection aims to capture the essence of the character while enhancing the gaming experience for players.

Pre-Order Campaign Incentives

As part of the pre-order promotion, each purchase of Firefly products will come with physical Stellar Jade redemption vouchers, enhancing the gaming experience for fans of Honkai: Star Rail. The pre-order offerings include an exciting range of products designed for both aesthetics and functionality.

Product Highlights: What’s Available?

The collaboration includes several carefully crafted products:

• PC CASE + KEYCHAIN BUNDLE: The Official HYTE Y70 Firefly Case features 360-degree visual artworks of Firefly and her Strategic Assault Mech armor, S.A.M. With a stunning titanium silver design, it brings the character's unique story and abilities to life. Each bundle also includes an exclusive keychain and vouchers for in-game rewards, including 100 Stellar Jades.
• KEYCAP SET: The Official HYTE Firefly Keycap Set is comprised of 252 individual Cherry-profile keycaps, compatible with various keyboard layouts. Designed in a matching color scheme of titanium silver and aquamarine, these keycaps feature elements inspired by Firefly and her abilities, along with 60 Stellar Jade vouchers for buyers.
• DESK MAT: The vibrant Official HYTE Firefly Desk Mat measures 900mm x 400mm, visually representing Firefly’s resilience and connections to the Iron Cavalry. It also includes vouchers for 60 Stellar Jades for in-game use.
• FAN SHROUDS: Enhance your PC setup with the Official HYTE Firefly Fan Shroud Kit, which includes six color-matched fan shrouds, designed to match the Y70 Firefly Case perfectly. This kit also provides vouchers for 60 Stellar Jades to enhance players' gaming experience.

Limited-Edition Products for True Fans

For dedicated fans preferring a complete system, there will be a limited-edition RDY pre-built gaming PC available from iBUYPOWER, featuring the Official HYTE Y70 Firefly Case. This product will launch after the case is made available for general sale.

Availability and Pricing

Those interested can place their pre-orders for the Official HYTE Y70 Firefly products directly on HYTE.com:

• The Official HYTE Y70 Firefly Case and Keychain Bundle are available for $329.00, with shipping expected in the fourth quarter of 2025.
• The Official HYTE Firefly Keycap Set is priced at $149.99, also shipping in Q4 2025.
• Customers can pre-order the Official HYTE Firefly Desk Mat for $29.99, set to ship in Q4 2025.
• The Official HYTE Firefly Fan Shrouds are priced at $39.99, with a similar shipping timeline.

In addition, residents in the EMEA region will soon find these collaborative products available through Life Informatica and other retailers in the EU/UK. Keep an eye on HYTE's social media channels for updates on launch dates.

About HYTE and HoYoverse

HYTE has established itself as a prominent lifestyle brand, dedicated to enhancing the gaming experience with innovative products. All offerings are developed with community insights and feedback, ensuring they resonate well within the gaming culture. Similarly, HoYoverse is renowned for creating immersive virtual experiences, engaging a growing community of players through exceptional game developments.

For inquiries, please contact: Steven Kunz at steven.kunz@hyte.com or call +1 888-462-3899.

Frequently Asked Questions

What is the new collaboration between HYTE and HoYoverse about?

The collaboration features new products inspired by the character Firefly from Honkai: Star Rail.

Where can I find these new products for pre-order?

They are available for pre-order at HYTE.com.

When will the products start shipping?

Shipping is expected to begin in the fourth quarter of 2025.

What kind of products are being offered in this collaboration?

The collaboration includes a PC case, keycap sets, desk mats, and fan shrouds, all themed around Firefly.

How can I contact HYTE for more information?

You can reach Steven Kunz via email at steven.kunz@hyte.com or by phone at +1 888-462-3899.

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