Unveiling Insights: The Launch of a New Retail Podcast

Exploring Retail Media Through Expert Insights

Today marks the debut of Tap Into An Expert, a dynamic new podcast from The Desire Company, a leader in content-for-commerce solutions. The show is hosted by CEO and Co-Founder, Eric Sheinkop, who brings a wealth of experience as a published author. Tap Into An Expert features an extraordinary array of retail industry leaders discussing pivotal topics that influence the future of commerce.

What to Expect from the Podcast

The podcast aims to provide marketers and retailers with practical insights that can help them navigate the ever-evolving retail landscape. In the inaugural episode, Jim Dudukovich, a notable legal expert specializing in FTC regulations, shares insights regarding the new rules surrounding testimonials and endorsements. His expertise is vital as these regulations have significant implications for businesses striving to comply with the rapidly changing legal environment.

Meet the Experts Joining the Discussion

Other prominent voices featured in the first season include:

• Ryan Diehl, former Head of Media Commerce Partnerships at Best Buy.
• Drew Cashmore, an experienced professional in the retail media network space.
• Ash McMullen, a leader at Advantice Health focusing on e-commerce.
• Lauren Livak Gilbert, founder of The Digital Shelf Institute.

Resources for Further Learning

To enhance the listening experience, The Desire Company is also providing a suite of resources designed to help listeners implement the insights shared in each episode. These resources include:

• Quick Guide to the New FTC Rules on Reviews and Endorsements: This essential guide aids businesses in understanding and complying with the updated regulations.
• White Paper on FTC Reviews and Endorsement Rules: This comprehensive document serves as a scholarly resource for marketers and legal professionals aiming to navigate regulatory changes effectively.

Empowering Businesses in the Retail Sector

According to Eric Sheinkop, the podcast serves as a lifeline for businesses facing unique challenges in the retail media sphere. He emphasizes, "We are not just sharing information; we are helping to shape the future of retail media performance." By focusing on tangible results and valid insights, the podcast aims to cut through the noise of mere speculation.

Each episode will explore critical subjects that define retail media networks, optimal practices, and measurable outcomes that are currently reshaping the industry. This direct approach ensures that listeners gain access to significant strategies that can empower their operations.

The Need for Reliable Information

In times of relentless change, the podcast objectives resonate deeply with retail executives, marketers, and brands. Eric Sheinkop notes that staying ahead in the industry requires a dependable source of information. Tap Into An Expert provides just that by profiling leading minds behind impactful innovations in retail.

Listen to the Podcast Today!

The podcast is available on all major streaming platforms, making it easy for listeners to tune in and benefit from the insights discussed. With each episode, The Desire Company hopes to foster a more informed and prepared community within retail.

For media inquiries or interviews, interested parties can reach out to Jeremy Rothschild at 312-663-8114.

About The Desire Company: The Desire Company is a renowned content-for-commerce solution, collaborating with top brands and retailers to enhance conversion rates and build brand trust. With a focus on expert-led product demonstrations, The Desire Company empowers customers to make informed decisions during their purchasing journeys.

Frequently Asked Questions

What topics does the podcast cover?

The podcast addresses various pivotal topics in the retail media industry, including compliance with new FTC regulations and best practices for effective marketing strategies.

Who is hosting the podcast?

The podcast is hosted by Eric Sheinkop, CEO and Co-Founder of The Desire Company, bringing his expertise in the field to the show.

Where can I listen to the podcast?

You can listen to Tap Into An Expert on major platforms such as Spotify, Apple Podcasts, and Buzzsprout.

What resources are available for listeners?

Listeners have access to guides and white papers designed to assist them in applying the insights shared during the podcast episodes.

What is the mission of The Desire Company?

The Desire Company aims to enhance retail success through effective content solutions and expert-driven insights, helping brands and retailers thrive in a competitive landscape.

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