Butterfinger Launches an Exciting Halloween Treat
The Limited-Edition Release Will Bewitch Candy Lovers with a Nostalgic Flavor Profile
Building on the tremendous success of its flavor innovations, Butterfinger is thrilled to introduce Marshmallow Butterfinger®. This delightful new treat combines the iconic crispety, crunchety texture of Butterfinger with a smooth marshmallow-flavored coating, creating a fun twist on a beloved favorite. This limited-edition candy aims to enchant fans during the Halloween season.
A Nostalgic Flavor Experience
Marshmallow Butterfinger is inspired by the comforting flavors of traditional fluffernutter sandwiches. This release transforms those cherished memories into a new candy experience that resonates with both Millennial and Gen Z audiences. The product showcases Butterfinger's dedication to innovative flavors, with market research revealing a high interest in unique flavors among candy bar consumers.
Consumer Insights Drive Innovation
Recent consumer testing indicates that a whopping 83% of taste testers perceive marshmallow as a one-of-a-kind flavor within the candy bar sector. This intriguing combination of flavors serves to evoke nostalgia, making it the ideal addition to this year’s Halloween festivities.
Kalyn Flournoy, Senior Brand Manager for Butterfinger, expressed her excitement: "Marshmallow evokes fond memories of baking for trick-or-treaters and gathering for costume parties. Its delightful taste complements our peanut buttery center, bringing back simpler times just in time for Halloween." This enthusiasm highlights Butterfinger's commitment to creating experiences that resonate with its audience.
Exciting Collaborations This Halloween
This year, Butterfinger is excited to partner again with the renowned Queen of Halloween, Heidi Klum, for her legendary annual Halloween party. This collaboration provides an ideal platform to showcase the new Marshmallow Butterfinger, as it will be brought to life amidst a festive and entertaining atmosphere.
At the event, guests can indulge in the new Marshmallow Butterfinger while enjoying classic treats like the Butterfinger-tini, a cocktail reminiscent of the candy bar with notes of butterscotch, chocolate, and peanut butter whisky. As Klum noted, "Halloween is my favorite time of the year, and there's no better way to celebrate than with a beloved candy brand. I can't wait for everyone to try the delicious Marshmallow Butterfinger this Halloween!"
Availability and How to Enjoy
Shoppers can find this delightful Marshmallow Butterfinger at major retailers across the country, available from September through November, just in time for Halloween festivities.
For further details about Marshmallow Butterfinger, fans can visit the Butterfinger website or connect with the brand on popular social media platforms such as Instagram and TikTok.
About Butterfinger
Butterfinger is an iconic American candy brand known for its unique crispety, crunchety, peanut-buttery bar that has delighted consumers since 1923. Butterfinger continues to be available at various mass, grocery, and convenience stores nationwide.
About Ferrero
Founded in 1946, Ferrero has grown to become one of the world's largest sweet-packaged food companies. With over 35 global brands like Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®, Ferrero delights people around the world with its beloved products. Their commitment to quality and heritage has enabled them to thrive in various markets, including North America.
Frequently Asked Questions
What is the new product from Butterfinger?
The new Marshmallow Butterfinger® combines the classic Butterfinger taste with a marshmallow-flavored coating.
When is Marshmallow Butterfinger available?
This limited-edition treat is available from September to November during the Halloween season.
Who is Butterfinger collaborating with this Halloween?
This year, Butterfinger is partnering with Heidi Klum for her annual Halloween party, introducing the Marshmallow Butterfinger to guests.
How does Marshmallow Butterfinger taste?
It combines Butterfinger's signature peanut buttery center with a smooth, sweet marshmallow coating, evoking nostalgic flavors.
Where can I find Marshmallow Butterfinger?
You can find this limited-edition candy at major retailers nationwide, especially during the Halloween season.
